Is there value in enterprise gamification? Part Three
In part one of this series we looked at gamification and built some understanding on what it is, and is not. In part two we look at the areas of business that could benefit from using gamification and now, in part three we’ll look at a few customer stories to get a better understanding of [...]
Is there value in enterprise gamification? – Part Two
In part one of this post we looked at what enterprise gamification is and some of the methods and techniques that can be used. In this post I am focusing on what types of things you can actually do with…
Event Report: IFS World Conference 2012 – Innovations Abound Beyond ERP (#IFSWoCo2012)
Key Themes Include Mobility, User Experience, and Innovation Over 1100 IFS customers convened October 15th to 17th, 2012 in Gothenburg Sweden for the IFS World Conference. The conference brought together the world of projects, service and asset, manufacturing, and supply chain. The conference highlighted the: Massive move to mobile. IFS continued their push into their [...]
Two Surprising Statistics on Social Business Progress in the Enterprise
Over the summer, we conducted a short survey among the Social Business Council members to gauge where large enterprises are regarding their progress introducing social to the enterprise. The request was made by a Council member who was looking for some hard benchmarking data he could share with his team. We wanted to answer the [...]
The New Engagement Platform Drives The Shift From Transactions
Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect. Mobile has given us the ability to interact any time and anywhere. Cloud delivers access points to us with a rich array of content and information. Big data provides us with the context [...]
Event Report: CRM Evolution 2012 #CRME12
CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th. Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the [...]
Trends: The Battle For CMO Mind Share
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat [...]
Why Context Matters – Forget Real-Time, Achieve Right-Time
The Real-Time Hype Is Filled With Flaws The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey. While real-time theoretically leads to quicker information and faster response times, the reality requires closer [...]
Dealing With The Real Problem In Social Business Adoption – The People!
Social Business Adoption Dependent On Employee Adoption Social business is more than a technology decision. Many eager early adopters face challenges in adoption past the initial core team. As we move from eager early adopters to ubiquitous usage, an examination of some organizations who have failed at internal social business reveals a five common barriers [...]
Engagement != Experience != Relationship — You Know That, Right?
Oracle announced the acquisition of Vitrue this morning. Did they need that? Let me put it this way… if I say “Databases” you probably think Oracle… If I say “Marketing” there may be a lot of companies that come to mind before Oracle, if at all. It will be added to their cloud offerings, joining [...]
