Is There Value in Enterprise Gamification? – Part One
Over the next few posts I’ll explore the growing use of enterprise gamification. I became interested in the topic after an interesting keynote at IBM Connect this year by Jane McGonagal, author of the book ‘Reality is Broken: Why games make us better and how they can change the world”. I have to admit that [...]
Technology and the Effective Marketer (Part One)
Marketing, more than most business functions, has seen a great deal of disruption and change over the past several years, fueled by the Internet, the social web, social media and social networks. The dramatic change in customer / prospect expectations…
Is Social Business Dead?
Has social for business run its course and now we should just move on, because there’s “nothing to see here”? Have businesses given it a good go and, finding no value, are they abandoning their efforts?
Oracle Expands Cloud Offering by Acquiring Eloqua
Oracle announced its intent to acquire marketing automation vendor Eloqua for $871M USD, which is about a 30% premium on Eloqua’s closing price Wednesday and quite the multiple on a revenue run rate of just under $100M. Oracle has been…
The Evolution of Customer Service
I think that some (maybe a lot) of businesses are struggling to understand what customers want from their customer support organizations. Customer expectations seem to have changed over the last few years, or maybe what’s changed is the customers’ ability…
For Customers and Prospects, Experience Trumps Perception
Building a rich customer experience goes a long way toward keeping customer loyalty high. I know, not a new concept at all but it is important enough to say again. Customers buy experiences, and keep buying experiences over and over and over…you get the idea. I can think of a bunch of examples, in fact [...]
