Charging for Your Product is About 2000 Times More Effective than Relying on Ad Revenue
I was reading Gabriel Weinberg’s piece on the depressing math behind consumer-facing apps. He’s talking about conversion rates for folks to actually use such apps and I got to thinking about the additional conversion rate of an ad-based revenue model since he refers to the Facebooks and Twitters of the world. Just for grins, I [...]
Connecting vs Reaching
This snippet by way of Stowe Boyd really struck a chord with me with respect to the difference between social networks and enterprise social networks. Sheryl Sandberg of Facebook got called out by Maureen Dowd in this New York TImes article: “Sandberg may mean well, and she may be setting up a run for national [...]
New JobVite products: Engage and Refer
Yesterday, I had a chance to talk again with Dan Finnigan, CEO of JobVite. JobVite’s been a pioneer in connecting social media, workers’ connections to other prospective workers, and, recruiters for years. Their core product defined how employers could tap into the social connections of workers to find more people just like the best and [...]
Is Social Business Dead?
Has social for business run its course and now we should just move on, because there’s “nothing to see here”? Have businesses given it a good go and, finding no value, are they abandoning their efforts?
Common sense analytics – the analytics we need
Go to enough technology conferences and you’ll inevitably encounter the amazing motivational speaker. You know the one that climbed Mt. Everest on a unicycle while juggling four chainsaws. From this amazing story, you are supposed to extrapolate that you and your firm can do the similarly amazing things with the vendor’s software. There’s a lot [...]
B2B Marketers Need To Get Real About Social Media and Customer Engagement
B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. It’s time to question long-held assumptions and look to social media as a means to connect with prospects and customers more effectively. Getting Beyond PDFs to see Prospects As People In 2013, its clear B2B prospects are already much more selective [...]
Social’s Tussle with Email
The Kill Email meme never really dies. Ever since the dawn of enterprise social computing circa 2006, the value proposition has been waffling between being a process killer to a portal killer and my favorite, an email killer. Stare Email in the face all you want. She’s looking back and laughing at you. Then I [...]
Enterprise Headlines and Highlights, 2013-01-04
Highlights from the world of Enterprise Software and Solutions over the past two months (or so): Salesforce.com had a strong Q3. NetSuite had a strong Q3. HP did not. Workday had its IPO. It’s doing well, with a market cap just over $8.5 billion and a constrant stream of innovation. Lots of IT failures recently, [...]
Appian Version 7 – It’s All About Social
Appian’s V7 is available for customer download this week, having been used by some initial customers as early as last month, and internally at Appian since October, but they don’t plan a big marketing push until the new year. However, I was able to listen in on a webinar for their customers yesterday that described [...]
Can Yahoo ever be a leader?
Although the company is assured a place in Web history, Yahoo over the years has always seemed to have the role of reflecting conventional wisdom about the Web rather than changing people’s perceptions of what’s possible. No wonder Om Malik believes its glory days are over. Yahoo’s first iteration, back in 1994, was as a [...]
