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Forrester Research

The Shortest Distance

The Shortest Distance

By Denis Pombriant on December 7, 2011

Forrester Research has been heating up the marketplace lately with a string of interesting reports and forecasts that impact CRM and the front office generally.  One that I saw, “Capitalizing on Live Video Chat” by Diane Clarkson, August 23, 2011 talks about the bright future of using video rather than text (obviously) chat in sales, [...]

Posted in Featured Posts, Technology / Software | Tagged crm, economics, Forrester Research, Social, UC&C | Leave a response

Social business holds steady gap behind consumer social media

Social business holds steady gap behind consumer social media

By Dion Hinchcliffe on August 27, 2011

Summary: The global growth of social media as a mainstream trend is the subject of regular news headlines these days. Yet the assumption is that most enterprises are either taking a wait-and-see attitude or are hopelessly behind consumer trends. The surprise is that enterprises have actually been holding steady behind the consumer world as they look [...]

Posted in Trends & Concepts | Tagged Enterprise 2.0, Forrester Research, Social Enterprise, Social Media | Leave a response

How vendors think about licenses: marginal price

How vendors think about licenses: marginal price

By Dennis Moore on July 20, 2011

CRN recently ran a story summarizing a Forrester Research study (sorry, I don’t have the link – hopefully, someone will provide it in the comments) which revealed certain vendor practices which are stirring up resentment among CIOs. There is a lot within this report that our industry needs to take to heart, but there are [...]

Posted in Business, Featured Posts | Tagged Forrester Research, sales, software licenses, software licensing, software sales | 3 Responses

Why I wrote that piece…

Why I wrote that piece…

By Phil Fersht on June 22, 2011

Having been blogging for over four years, I’m used to putting down my thoughts and concerns about things I care about. I normally don’t think about it too much, I just write and enjoy the banter and discussion it creates.  It’s like having a “virtual pint” with friends, peers and colleagues. So when I received [...]

Posted in Business, Featured Posts | Tagged Confusing Outsourcing Information, Current Affairs, Enterprise Irregulars, Forrester Research, gartnerm idc, IIAR, Outsourcing Research, Phil Fersht, social networking, The Future of Outsourcing | Leave a response

SaaS will dominate your cloud strategy

SaaS will dominate your cloud strategy

By Phil Wainewright on April 26, 2011

The chart in Larry Dignan’s blog post end of last week reporting Forrester’s projection for a $241 billion cloud computing market by 2020 clearly shows the relative market shares for SaaS, PaaS and IaaS. It’s a graphic reminder that, if an enterprise is focusing on the infrastructure layer to build its cloud strategy, then it’s [...]

Posted in Featured Posts, Technology / Software | Tagged Best practice, Cloud Computing, Forrester Research, market share, multitenancy, SaaS | 1 Response

Procurement/IT Specific Lessons and Observations: Forrester’s Sourcing and Vendor Management Forum

Procurement/IT Specific Lessons and Observations: Forrester’s Sourcing and Vendor Management Forum

By Jason Busch on November 15, 2010

It was a pleasure to attend Forrester’s Sourcing and Vendor Management Forum last week. Even though I did not necessarily agree with all the points in the content of every presenter, the keynotes were of a uniformly high quality a…

Posted in Business | Tagged conferences, Forrester Research, procurement, Strategic sourcing, supply chain | Leave a response

Image credit: Concurring Opinions

Saving Money on Software Negotiations — Tips From Forrester’s Duncan Jones (Part 1)

By Jason Busch on June 2, 2010

I recently had the chance to sit down with Forrester’s Duncan Jones, an industry colleague who happens to be an old pro on software negotiation. Based in the UK, Duncan is currently a Principal Analyst at Forrester Research. Yet his recommendations when it comes to saving money with the SAPs and Oracles of the business [...]

Posted in Business, Featured Posts | Tagged enterprise software, Forrester Research, negotiation, Revenue, Software license | Leave a response

Forrester Full of Balooney

Forrester Full of Balooney

By Bob Warfield on May 14, 2010

I had to laugh when I read about a new Forrester report that claims “curation” is a proven model for success based on the iPhone market.  The analyst is arguing that less choice is better. When you have 200K applications available and the app developers are complaining about the noise levels they have to get [...]

Posted in Trends & Concepts | Tagged analysts, apple, Forrester, Forrester Research, iPad, iPhone, SaaS, Smartphones | Leave a response

SAP acquires Sybase: Mobility and database options

SAP acquires Sybase: Mobility and database options

By Michael Krigsman on May 12, 2010

SAP announced today the acquisition of software maker, Sybase, for approximately $6 billion. The deal positions SAP to become a significant player in the mobile enterprise software market, offer additional flexibility to customers, and eventually move the company toward database independence from Oracle. During the analyst conference call announcing the acquisition, SAP’s co-CEO, Bill McDermott, [...]

Posted in Business | Tagged acquisitions, Business Objects, Forrester Research, Mergers & Acquisitions, oracle, sap, Sybase | Leave a response

“Gartner is not serious about social media”. Ya Think?

“Gartner is not serious about social media”. Ya Think?

By James Governor on May 12, 2010

In a recent post analyst watcher Carter Lusher claims: “Gartner is not serious about social media” I see things a little differently and as co-founder of the firm that has arguably done more to innovate industry analyst business and research models than anybody (paving the way for some outstanding new entrants into the field such [...]

Posted in Trends & Concepts | Tagged analystbusiness, analysts, Forrester, Forrester Research, gartner, Online Communities, redmonk, Social Media | Leave a response

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