From Transaction To Engagement
By R "Ray" Wang on August 2, 2012
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat [...]
Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy |
By R "Ray" Wang on July 25, 2012
The Real-Time Hype Is Filled With Flaws The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey. While real-time theoretically leads to quicker information and faster response times, the reality requires closer [...]
Posted in Trends & Concepts | Tagged Business Analytics, business intelligence, customer engagement, Customer Experience, customer experience management, Decision Services, disruptive technologies, Disruptive technology, Engage, engagement, Engagement Apps, Enterprise 2.0, enterprise software, enterprise strategy, From Transaction To Engagement, future of work, R "Ray" Wang;, rwang0, socbiz, social business, Social Business Software, social business strategist, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, Social Media, social support, Software Insider, SoftwareInsider, Tuesday's Tip |
