iPad musings – How big is the market for this anyway?
Maybe I’m the only person who’s not doing handstands re: the new iPad. It’s a slick device but is the market really there for it? Here are some points to ponder….
Dear Santa : The CXO ERP Xmas Letter
Can Santa help ERP users this holiday season? I doubt it. But, if you believe in Santa, maybe this letter needs to come from your firm.
ERP Holiday Letter: Did you get one in your vendor’s card to you?
What happens when a software CEO with an oversized ego writes one of those holiday card letters and sends it to the company’s customers? Who could write something like this?
Guerilla Marketing @ Dreamforce
Leave the trade show booth behind and get creative. The guerilla marketing at technology shows can be entertaining, memorable and maybe even profitable. Done right, it makes a bigger impact than any brochure, newsletter or keychain giveaway. Look at what SugarCRM did at the Salesforce show!
Selling that Technology: Functions, Features & Fools
We got a lot of pitches from technology companies at the recent HR Technology show in Chicago. Each of us asked vendors “What are the top 3 things we should remember about your firm?” and often we were met with blank stares; a litany of functions and features; or, that rarest of all, a polished set of messages any analyst or prospect would love.
