The Gap: System and process errors disrupt shopping experience
As author of the Beyond IT Failures blog, I am no stranger to problems that cause endless hassle to consumers, although usually I describe situations that happen to others. Today, however, I can offer a first-hand account of system errors at clothing retailer, Gap Inc., which owns major brands Gap, Banana Republic, Old Navy, Piperlime, [...]
Is Gap’s New Logo a Crowdsourcing Black Ops?
Here’s an interesting argument… that Gap hoodwinked everyone into signing on to crowdsource a new logo by using their decidedly crappy “new” logo as bait: That’s right. One of the most prominent popular fashion brands is crowdsourcing its new brand logo. So the favorite last-ditch tactic of brands and causes lacking money or new ideas [...]
The Gap: Poor data creates CRM snafu
Online service problems at The Gap highlight the connection between back-end IT systems and customer satisfaction.
