How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions
Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing this aspect of the retail shopping experience. Context-aware advertising platforms and strategies can [...]
Give Me a Layer to Stand On, And I’ll Move You to the Cloud
Apologies to Archimedes, who is supposed to have said:
“Give me a place to stand and I’ll move the Earth.”
He was speaking of leverage and the idea that a great weight can be moved with very little force given the right amount of leverage. Leverage is what IT needs to make an orderly progression to the Cloud without having to expend too much force.
Database.com – Why? How? What?
Why? Developers are moving to the cloud because users expect their applications to be available from multiple devices – not just a PC or Mac – but a myriad new computers that come in the shapes of tablets, smart phones, and purpose-built devices. Users want be able to access their data from home, work, and [...]
Research Report: How SaaS Adoption Trends Show New Shifts In Technology Purchasing Power
SaaS Adoption Surveys Often Overlook Audience Composition
Over the past year, analyst firms, tech media, and even mainstream business media have happily showcased positive news about SaaS adoption. The common theme remains clear – SaaS adoption moves beyond the tipping point in 2010. Cloud adoption will reach a tipping point in the next 12 [...]
