NetSuite’s Commerce-as-a-Service
At SuiteWorld last week, there was plenty of excitement about NetSuite’s successes in two market segments – subs of large multi-nationals (“two-tier” implementations) and fast-growing/recently public companies like Groupon and Splunk. You can slice its momentum by verticals or geography, but to me, the major reason for NetSuite’s appeal to a wide range of customers [...]
Marketing your Marketing
Chalk this up to another example of why Marketing STILL doesn’t get social. Social Times reports that the way to get more “Likes” on Facebook is to offer coupons to satiate the what’s-in-it-for-me hunger of an increasingly discriminating social networker. This might well be that moment in social media marketing history when we look back and say – “what [...]
American Express: the Fight for the Local Deals Market Heats Up
A bit of news you might have missed last week, considering all of the high profile (and very sad) headlines out there, was a partner / program announcement from American Express. I’ve watched the battle for “local” rage on for the last couple of years with location based apps, review sites, local deals and more [...]
The New Blitzkrieg
One of the most impressive things about the 3G version of the iPhone introduced in 2008 was the speed of its global rollout. Started with 22 countries with another 50 – plus countries following over the next few months. Among the carriers it coordinated the rollout with were VimpelCom in Russia, three companies in Hong Kong, Etisalat [...]
Groupon, Is this Another WebVan?
I’ve read quite a few posts and articles over the last week since Groupon filed it’s S-1 to go public. I guess it’s not surprising that S-1 filing generally generates some interesting conversations, it is often the first deep look…
Online Business Model Innovation
The Internet is enabling some very innovative and creative twists on traditional business models. Back in the day (you know, 1995ish) businesses made money simply by selling a product or service directly or perhaps indirectly through a distribution partner. Value…
Netsuite SuiteWorld 2011, Making ERP Social
I spent time this week in San Francisco with the Netsuite team and a good cross section of customers and partners at its first annual global user conference. The conference was well managed and very well attended with over 2000…
Let’s Make a Deal: Social Offers
Groupon’s IPO is potentially valued up to $25 billion and it’s subscriber base is doubling once a quarter, LivingSocial raised $400M in venture funding, Scoutmob nails $1.5M in it’s first funding round, FourSquare hits 3M daily check ins and Facebook…
Monday’s Musings: Mastering When and How High End Brands Should Use Daily Deal Sites Such As Groupon
Daily Deal Sites Claim To Bring New Customers Chicago, Illinois based Groupon, is a consumer oriented commerce site that brings consumers looking for the ultimate deal to businesses seeking new customer bases. Local based targeting, fun cheeky copy, and a reach in almost 600 cities powers the frenzy behind the “daily deals”. Customers pay upfront. [...]
Workday and Hoover Dam: Valuing Cloud Companies
Groupon at $6 billion, for what, coupons? Twitter at who knows how much more, for what, stray pulses of thought? CornerStone OnDemand at 10 times revenues? How much of that is for the words “OnDemand” cleverly tacked onto the name? Are we in the middle of a cloud boom? And if so, can we learn [...]
