Twitter Drafting – Marketing in the Tweetstream
Racing fans - cars or bicycles – are familiar with the concept of drafting – travelling close behind another vehicle to reduce wind resistance. The concept is sometimes applied to marketing by savvy practitioners who use the spend of others to multiply their own impact in public consciousness. In recent months, I’ve noticed a growing use of twitter [...]
The BPM Daily
Dennis Howlett has a post about paper.li, a service to create a daily roundup of the content collected by the people who you follow on Twitter. Sound confusing? Click through to read Dennis’ article and the one that he points to by Neville Hobson. Basically, if I follow you on Twitter and you tweet a [...]
Slacktivism – and that’s Before Buzz :-)
Slacktivism: The act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.
