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The Gas Pump Theory of User Interaction

The Gas Pump Theory of User Interaction

By Bob Warfield on May 28, 2010

You can learn a lot from simple things in life.  Simple behaviors that run below the level of consciousness make decisions for us all the time. Take the humble gas pump as an example.  Pretty simple to operate.  Yet I noticed some time ago that gas station operators were changing the order in which they [...]

Posted in Business, Featured Posts | Tagged Business, Customer Management, customer service, Filling station, Helpstream, user interface | 1 Response

Startups Need Starters

Startups Need Starters

By Bob Warfield on April 13, 2010

Just a short post for my Helpstream Learnings series today: Reading 37Signals latest book, “Rework“, has crystalized a few thoughts I’d been having since Helpstream.  It’s a great read, BTW, if you haven’t already checked it out. This particular post is about Starters.  The authors of Rework want to drop the term “entrepreneur” and switch to [...]

Posted in Featured Posts, Trends & Concepts | Tagged 37signals, Entrepreneurship, Helpstream, hiring, startups, strategy, venture | 1 Response

References and Pricing for SaaS Startups

References and Pricing for SaaS Startups

By Bob Warfield on April 5, 2010

Getting the pricing right is a pretty critical part of any startup’s early stages.  And it’s hard.  The first task when selling business software (I differentiate from the consumer software experience) is getting anyone to pay anything for it and then be willing to talk about it so you have references.  Indeed, there is often [...]

Posted in Business, Featured Posts | Tagged Discount, Helpstream, marketing, pricing, SaaS, saas pricing, saas sales, software sales, strategy, venture | 1 Response

Three Deadly Sins of a Startup CEO

Three Deadly Sins of a Startup CEO

By Bob Warfield on March 30, 2010

I have had the unpleasant experience of being involved with or hearing quite a bit of the blow-by-blow associated with the replacement of a CEO at one company or another.  While I have not experienced the ultimate displeasure of being replaced myself (despite “ousted” rumors to the contrary!), I can tell you that it is a [...]

Posted in Business | Tagged Board of Directors, BOD, Business plan, CEO, Helpstream, Start Up, venture | Leave a response

Minimizing the Cost of SaaS Operations

Minimizing the Cost of SaaS Operations

By Bob Warfield on March 29, 2010

SaaS software is much more dependent on being run by the numbers than conventional on-premises software because the expenses are front loaded and the costs are back loaded.  SAP learned this the hard way with its Business By Design product, for example.  If you run the numbers, there is a high degree of correlation between [...]

Posted in Business, Featured Posts | Tagged Cloud, cost reduction, data center, EC2, enterprise software, Helpstream, mySQL, Open source, platforms, SaaS, salesforce.com, Software development, startups | 7 Responses

Freemiums for SaaS

Freemiums for SaaS

By Bob Warfield on March 25, 2010

Time for my first Learnings post about my Helpstream Experience. Freemiums are a fascinating subject.  Whole books have been written about the concept of extracting value from something that’s free.  The FOS (Free Open Source) movement is all about free, and we benefited tremendously from it at Helpstream.  Not one single software license fee was [...]

Posted in Business, Featured Posts | Tagged Business Model, customer service, freemium, Helpstream, Open source, SaaS, sales, sales compensation, software as a service, softwre sales, strategy, venture | 3 Responses

Helpstream CEO Gone.  Or is it the Company?  Either Way,  We Gain a Great Blogger.

Helpstream CEO Gone. Or is it the Company? Either Way, We Gain a Great Blogger.

By Zoli Erdos on March 22, 2010

You heard the good news here first, so it’s only appropriate to be the first to follow up: Bob Warfield is likely out as CEO of Helpstream, a Social CRM SaaS provider.  The company website still lists Bob as CEO, but his blog post this morning implies news not yet officially announced: My Startup Track [...]

Posted in Business | Tagged blogging, Bob Warfield, deadpool, Enterprise Irregulars, Entrepreneurship, Helpstream, Social CRM, startups | Leave a response

My Startup Track Record

My Startup Track Record

By Bob Warfield on March 22, 2010

Success.  Success.  Failure.  Success.  Failure. That’s it, that’s my story.  It’s been my heartbeat.  I’m a Serial Entrepreneur with a 60% track record, which is comforting, except that I’m coming off my latest failure at Helpstream.  60% is way in excess of what most any VC ever gets.  It’s way better than anyone I know, [...]

Posted in Featured Posts, Trends & Concepts | Tagged Entrepreneurship, Helpstream, IPO, Merger & Acquisition, Social CRM, startups, strategy, venture, Venture Capital | 1 Response

Human Interactions and the Rise of Social Characteristics in Software

Human Interactions and the Rise of Social Characteristics in Software

By Paul Greenberg on February 4, 2010

Those of you who have read the 4th edition of CRM at the Speed of Light know that I’ve taken Thomas Vander Wal’s brilliant “Social Stack” concept, and added “context” as a characteristic to it. I’m increasingly convinced that the idea of ”social characteristics” is somethingthat has to be considered when it comes to the [...]

Posted in Featured Posts, Trends & Concepts | Tagged collaboration, Helpstream, Jive, lithium, oracle, salesforce.com, sap, Social CRM, Social network, socialtext | 1 Response

CRM Watchlist 2010 – Part IIB

CRM Watchlist 2010 – Part IIB

By Paul Greenberg on January 6, 2010

This thing is so big that I have to split the posts.  You saw my choices on Monday in Part IIA, now here’s the rest of them – Cognizant, Eloqua, Sword-Ciboodle, SAS, SugarCRM, Helpstream and Aplicor. Any others you would suggest? Why? Cognizant This is one of my most out-of-place and yet most appropriate picks [...]

Posted in Business, Featured Posts, Technology / Software | Tagged Aplicor, cognizant, crm, Customer Relationship Management, Eloqua, Helpstream, ibm, Industry Analysis, marketing, Marketo, master data management, SAS, Social CRM, sugarcrm, Sword-Ciboodle, Thought Leadership, Unica, Web 2.0, zoho | Leave a response

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February 2012
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