Small Businesses Need a Minimum Viable Marketing Strategy
I’ve taken to thinking that marketers should view marketing on the web as a product. As I said in my post on the Pitfalls of Free Content and Inbound Marketing: Marketing is a Product that has a UX and Competes Like Any Other Product It’s easy to forget because we don’t charge for it that [...]
Pitfalls of Free Content and Inbound Marketing
Let me start this article by saying it’s not intended to be a negative article against free content or inbound marketing. Rather, I want to talk about some of the strategic considerations when you use these tactics. I believe wholeheartedly that, properly employed, there are no better tactics for building your customer base and [...]
Does the Internet Mean There Can Only Be One?
I read with interest today Hubspot’s coverage of their new monster VC round. They’ve raised a $32M Series D monster round from Sequoia, Google, and Salesforce–certainly an all-start cast. There’s a lot of interesting data in these announcements, such as Hubspot’s view of what market shares look like for the Marketing Automation category: If true, [...]
Wednesday’s Whispers: People Whispers – April 2010
PEOPLE WHISPERS: MOVES, PROMOTIONS, AND MILESTONES* A very slow moving April as many change and moves were made in Q1. So far the job prospects in tech remain excellent. As always, thanks for your emails and alerts. If you’ve got a change or know of a promotion, keep dropping me a line! If you need [...]
CRM Watchlist 2010 – The SMBs – IVB – Brent Leary Rocks More
Okay my compadres, on Monday you had a strong taste of Brent Leary’s good stuff on small business CRM. Now we move on to Part B of his stuff, closing the loop on the SMB market place. Listen up to his wise analysis. He knows from whence he comes. Here’s the rest. Social Natives: BatchBlue [...]
CRM Watchlist 2010 Part IIIB
Okay, this is the final installment of the CRM 2010 Watchlist from me, though you will be seeing one from Brent Leary on the SMB Social CRM companies to watch in 2010 in the next couple of days. But I’m, “wore out.” My fingers don’t want to write much at the moment, no matter what [...]
