Is Social Marketing Replacing Content Marketing – or Enhancing It?
Interesting post by David Strom on ReadWriteWeb this past weekend – Blogging Declines Across the Inc. 500. As stated in the UMass Dartmouth study behind the headline: Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of [...]
Small Businesses Need a Minimum Viable Marketing Strategy
I’ve taken to thinking that marketers should view marketing on the web as a product. As I said in my post on the Pitfalls of Free Content and Inbound Marketing: Marketing is a Product that has a UX and Competes Like Any Other Product It’s easy to forget because we don’t charge for it that [...]
Pitfalls of Free Content and Inbound Marketing
Let me start this article by saying it’s not intended to be a negative article against free content or inbound marketing. Rather, I want to talk about some of the strategic considerations when you use these tactics. I believe wholeheartedly that, properly employed, there are no better tactics for building your customer base and [...]
