Analyzing Social Analytics
Social (media, technologies, applications) continues to penetrate the corporate world. To date the penetration has primarily been driven by the demand to take advantage of Facebook’s massive reach and enable companies to get closer to their customers. More recently, companies started taking similar advantage of Twitter, LinkedIn and Google+. The quick adoption of social by [...]
Insight as a Service (Part 2)
Over a year ago, I introduced the concept of Insight as a Service and described some of the issues that will need to be addressed for such services to be possible. Insight as a Service refers to action-oriented, analytic-driven solutions that operate on data generated by SaaS applications, proprietary corporate data, as well as syndicated [...]
SaaS Growth, Dogfood, and Images :-)
Fellow Enterprise Irregular Evangelos Simoudis is definitely worth following. As an active Venture Capitalist he often focuses on his portfolio experience – but through that micro-lense gives us an overview of the market, “The State of SaaS” per se, confirming / contradicting based on real life, real companies what many of us see as trends. [...]
Insight as a Service
The survey data presented in last August’s Pacific Crest SaaS workshop pointed to the need for a variety of data analytic services. These services that can be offered under, Insight-as-a-Service, can range from business benchmarking, e.g., compare one business to its peers’ that are also customers of the same SaaS vendor, to business process improvement recommendations based on a SaaS application’s usage, e.g., reduce the amount spent on search keywords by using the SEM application’s keyword optimization module, to improving business practices by integrating syndicated data with a client’s own data, e.g., reduce the response time to customer service requests…
