Marketing Isn’t Dead – It’s Everywhere
Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that “advertising was dead”. Regardless of where you come down on this debate, it’s nice to [...]
Social business in Australia
This week I’m in Sydney to speak at several social business events and begin what will turn into a global book tour forSocial Business By Design, the new enterprise social media management book I recently co-authored with Peter Kim. Australia is a unique market for social business and I’ve learned a lot in preparing for [...]
Buying Influence
Read this and found it really provocative. Despite this data, many marketers are on a seemingly relentless quest to beef up their own social network profiles and reach users with lots of friends and followers. In the Vocus-Solis study, 57% of respondents said they’d be willing to pay for an influencer to help them “drive [...]
The Virtuous Cycle of PPC and SEO
Many companies ask the question “Should I do PPC or SEO first?” Our own Dan Tisser wrote a cogent argument for why PPC should be the last layer you build into your online marketing strategy. While I agree with him, I think PPC and SEO can be used together both at the beginning of the [...]
