Salesforce Launched Communities Today
(Event note: the traditional Salesforce marketing cycle is to announce a new model/slogan/message at a Dreamforce event, then take the next 1-2 yeas to strengthen the delivery of that message, refining it along the way in Cloudforce or Tour events like this one. This is what happened with the social enterprise, and what is happening [...]
Moxie Tries to Change The Collaboration Game
OK, I am not going to assume you know this – so here it is: Moxie Software is a long-standing client (so are the competitors for the solution described here – I cannot escape that fact; I work in the industry I cover) and I worked with them on the strategy leading to this launch. [...]
Crushpath Reboots the Pitch
I caught up with Sam Lawrence just before SXSW to hear about his latest milestone with the company he founded in 2011, Crushpath. Readers of this blog will remember Sam as the first highly visible CMO for Jive Software. Sam’s Go Big Always blog defined the category for social software back in ’09. Sam’s contribution was [...]
CRM Watchlist 2013 Winners: Social is as Social Does the Mainstream, Part 2
Last Thursday, I reviewed Attensity, Gigya and Jive. This week we complete the circle with the final three social mavens – Get Satisfaction, Lithium, Nimble. Again, I’m a bit tough but I do think a lot of these companies and they have been impact playe…
What’s Your Story?
Every social graph tells a story. In this sweeping visualization of nodes and connections, you can see the shape of my career history and relationships. This imprint of my LinkedIn social network was generated yesterday. You can see how new contacts and interrelationships jettisoned off from my base when I started to work at 7Summits. [...]
“Chasm Crossing” case study: Igloo Software
I’ve done a couple of briefing calls with the folks at Igloo Software this year. They have a number of intranet, collaboration and other tools that compete with the likes of Jive, Saleforce’s Chatter and Lithium. What has impressed me about Igloo is how they seem to be following the market adoption principles that Geoffrey [...]
Fracking for Value in the Enterprise
This year in 2012, now that Jive customers are relatively comfortable working in this new way, Jive is pushing customers further and helping them discover the business value buried in their organization that can be extracted. It’s kind of like fracking in the bedrock of the enterprise for stored value.
The New Engagement Platform Drives The Shift From Transactions
Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect. Mobile has given us the ability to interact any time and anywhere. Cloud delivers access points to us with a rich array of content and information. Big data provides us with the context [...]
Research Summary: Best Practices – Three Simple Software Maintenance Strategies That Can Save You Millions
Forward And Commentary Software ownership costs continue to escalate as vendors accelerate their efforts to capture support and maintenance revenues. Some vendors have gone to the extreme to eliminate third-party options for their customers. This best practices report examines three strategies to free up unnecessary costs to fund innovation and new projects. A. Introduction On [...]
Jive Comes Around, Focus on Customers
Social communities are instrumental to both social media and customer support strategy Jive’s announcement this past week to focus more on Social Customer Service is further validation that customer communities are instrumental to both social media (marketing) and customer support strategy. Employee collaboration software offers an array of benefits for companies but increasingly what they [...]
