Blog Carnival: The ROI of Social Media is The CRV of Revenue Impact
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “Calculating the ROI of Social Media” to check out the full lists of posts from numerous well-known social media thought leaders. ROI = Social Media CRV There have been an amazing number of [...]
The Science of Influence
All customers are not created equal. Nor are visitors to your website, followers of your Twitter feed, or ‘Like’rs of your Facebook page. While companies often give lip service to providing all customers and prospects equal allocations of resources and attention, the truth is that resources are limited – people, money, time. These limitations force [...]
Influence and Business
Last week I was on a vendor briefing call (social media monitoring and response) and the subject of influence and it’s use by business came up in the discussion. It started me thinking again about influence and how (or if)…
Entering Marketing’s Golden Age
There’s a great Churchill quote, which I think applies to our long sojourn in the valley of social networking: Americans can always be counted on to do the right thing… after they have exhausted all other possibilities. Social networking is important and will be a major part of our future but I can’t help but think [...]
What’s Your Customer Score?
I’ve been writing about Klout and the broader topic of social scoring for a while now, but after last week’s piece in the Boston Globe, the level of consumer awareness of the site has stepped up dramatically. What is Klout? In short, it’s an algorithm that assigns anyone (or anything) owning a Twitter handle with [...]
Twitter in a Teapot
Have you heard about Klout.com? I bet you have because the Twittersphere did what it does best when friend Esteban Kolsky brought our attention to an article in the Boston Globe about social scoring upstarts Klout.com and PeerIndex.net in Friday morning’s edition (“Ascent of the social-media climbers”). Kudos to Kolsky who lives in the Rockies [...]
Targeting Consumers with Klout
Interesting post from David Armano today – a demonstration of how marketers are beginning to use Klout and other scoring engines such as PeerIndex to target ‘influential’ consumers. We’re still quite far from marketing nirvana. For instance: * His name is ‘David’ not ‘armano’ * He professes to have little to no interest in basketball [...]
Real vs Faux ‘Influence’ and why Klout Matters
Klout’s announcement of an $8.5M round is a clear sign that social ‘scoring’ – and the development and utilization of effective and accurate ‘influence’ metrics in order to more effectively support and service customers – is an idea whose time has come.
Conversation >> Pontification
‘Influence’ is a hot topic these days and rightfully so – but I’ve become a firm believer that influence is less and less about individual experts and more in highly-participative community environments.
Halfnimity
One of my favorite topics in crowdsourcing is the debate between anonymous and non-anonymous approaches to the crowd. While I think in the end it will take all strokes, I definitely feel that the trend is moving towards non-anonymous. The primary reason is that as crowdsourcing systems become more sophisticated, personal reputation can actually be [...]
