Lead generation

From withholding to sharing information for Sales & Marketing

From withholding to sharing information for Sales & Marketing

By Ross Mayfield on December 21, 2009

B2B Sales & Marketing has traditionally been driven by withholding information. A tradition that is turning on its head rapidly. Marketing would entice a prospect with the lure of an asset, like a whitepaper. You fill in a form, providing your information, in order to gain access to information. PR held back on its best [...]

Posted in Business | Tagged B2B, Business, Company, Lead generation, marketing, sales, transparency | Leave a response

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