TAM is Great. But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years.
I have a strong, semi-proven thesis that in SaaS, market size doesn’t matter that much … at least in the traditional tops-down sense. If you can get to $2m in ARR in 2 years, you can get to $4m the next. From there, it’s on to $10m in ARR. And if you can get to [...]
You Really Don’t Know if Your Market is Too Small For Quite a While
One of the things that causes a lot of anxiety in SaaS is market size. If you’re creating the latest Pinning app, or Social Network, the odds are surely against you. But in consumer internet, often you know if you hit it, however low the odds are, at least the market is huge (or at [...]
Why Should Marketers Care About Creating and Marketing Terminology?
The EI’s have been discussing the importance of branding the term “cloud.” The actual question posed to the group was: Since everyone is “cloud” today curious to see how everyone views it in the market. Is it becoming passé or in the words of Gartner has it entered the “drought of disillusionment”? How important (or not) [...]
