Your Customers STILL Don’t Care About Your Social Media Strategy – But They Do Love a Bargain
I noted a Facebook post and Tweet from my friend Paul Gillin earlier today with interest. To quote:
"Razorfish study says screw engagement; ppl want discounts from brands on SM.http://bit.ly/12eIAy. IMO, this question hard to study"
In turn, I posted on his Wall:
"I’m not the least bit surprised. Looks like they did a pretty thorough survey"
"Brand [...]
Your Customers STILL Don’t Care About Your Social Media Strategy – But They Do Love a Bargain is a post from: The SiliconANGLE
A Memo regarding Corporate Social Media policies
From: @TheManagementTeam To: @TheEmployees Subject: Corporate Social Media Policies
It has come to management’s attention (we own your PCs, the network and the log files, remember?) that our employees are spending an increasingly large amount of time on Social Networks – and that we may have even [...]
A Memo regarding Corporate Social Media policies is a post from: The SiliconANGLE
The Case Against the Cluetrain: Your Customers Don’t Care About Your Social Media Strategy
I had a fun (for me, at least) Twitter debate this Monday with CRM consultant Brian Vellmure. Brian made the mistake of touting one of my least-favorite books of all time – The Cluetrain Manifesto – as a ‘must read’, to which I objected.
Why?
Because while the fundamental premise of Cluetrain – that increasingly-networked [...]
The Case Against the Cluetrain: Your Customers Don’t Care About Your Social Media Strategy is a post from: The SiliconANGLE
