By R "Ray" Wang on March 6, 2013
Shift From CMO to CDO Is In Progress Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of metrics that matter including: calculating return on promotional investment (ROPI), performing multivariable testing (beyond A/b) driving conversion rates and optimizing efforts, [...]
Posted in Featured Posts, Trends & Concepts | Tagged Apps Strategy, business strategy, Business Transformation, CDO, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, Cloud Computing, CMO, Consumerization of IT, customer engagement, Customer Experience, customer relationship management, customer relationship management (CRM), digital marketing, Digital Marketing Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise strategy, marketing, Marketing Automation, Matrix Commerce, mobile, mobile enterprise, R "Ray" Wang;, rwang0, Social Media, Software Insider, SoftwareInsider, trends |
By Michael Fauscette on December 22, 2012
Oracle announced its intent to acquire marketing automation vendor Eloqua for $871M USD, which is about a 30% premium on Eloqua’s closing price Wednesday and quite the multiple on a revenue run rate of just under $100M. Oracle has been…
Posted in Business, Featured Posts | Tagged Cloud, CRM, CX, Eloqua, experience, ibm, marketing, Marketing Automation, Marketo, microsoft, oracle, salesforce, salesforce.com, sap |
By Denis Pombriant on October 12, 2012
So, just about a month after Dreamforce, Salesforce.com is coming to New York for one of its regional Cloudforce conferences. The event will be at the Javitz Center in Manhattan on October 19. Salesforce is expecting six thousand attendees. The focus of the event is supposed to be on the newly re-announced Marketing Cloud — [...]
Posted in Business | Tagged awareness marketing, Blue Ocean, cloudforce, CRM, CRM Idol, Eloqua, HubSpot, Marketing Automation, Marketo, social marketing, Social Media |
By R "Ray" Wang on August 2, 2012
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat [...]
Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy |
By Paul Greenberg on January 24, 2012
Last year saw a major explosion of interest in marketing automation a.k.a. revenue performance management and social marketing in particular. What makes this interesting is that we also saw the first clumsy attempts from a strategic standpoint to alig…
Posted in Business, Featured Posts, Technology / Software | Tagged CRM, CRM Watchlist, marketing, Marketing Automation, salesforce.com |
By R "Ray" Wang on January 5, 2012
New Funding Shows Strength In Social Business Market And Lithium’s Business Model Emeryville, California based Lithum Technologies announced today that it raised $53.4M in financing. The lead round is from New Enterprise Associates (NEA). Other investors include SAP Ventures. NEA leads the round with Peter Sonsini joining the board. Peter‘s been active with ecommerce play [...]
Posted in Business | Tagged #socialenterprise, Apps Strategy, Benchmark Capital, CIO, CMO, Constellation Research, Constellation Research Inc., Customer Experience, customer experience management, customer service, Customer Support, DAG ventures, e20, e2conf, Emergence Capital, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, Greenspring Associates, innovation, lithium, Lithium Technologies, marketing, Marketing Automation, New Enterprise Associates, Peter Sonsini, R "Ray" Wang;, R “Ray” Wang;, rwang0, sales, sales force automation, service, Shasta Ventures, socbiz, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, socialbusiness, Tenava Capital |
By R "Ray" Wang on August 28, 2011
The Social Business (Social Enterprise) Moves Beyond The 18 Use Cases Of Social CRM As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT). Just 18 months ago, early use cases identified 18 Use Cases for Social CRM (SCRM). [...]
Posted in Business, Featured Posts | Tagged #DF11, #socialenterprise, Apps Strategy, CIO, CMO, Customer Experience, customer experience management, customer service, Customer Support, e20, e2conf, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, HCM, HR, HR Tech, Human Capital Management, Human resources, innovation, marketing, Marketing Automation, Monday's Musings, Monday’s Musings, PLM, product lifecycle, project based solutions, projects, Public relations, R "Ray" Wang;, R “Ray” Wang;, rwang0, sales, sales force automation, service, socbiz, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies |
By Michael Fauscette on February 4, 2011
I had the chance to catch up with author and entrepreneur Clara Shih last week about her new project, Hearsay Social. Clara, the author of the well know and best-selling book “The Facebook Era” and ex-Google and salesforce.com executive, had been working in stealth mode on a new project to help companies manage social marketing [...]
Posted in Technology / Software | Tagged Marketing Automation, SaaS, SCRM, Sequoia Capital, Social, social business, Social Media, socialytics, Technology / Software |
By R "Ray" Wang on September 26, 2010
Oracle Continues To Demonstrate Benefits From An Effective M&A Strategy A quick poll of 61 attendees at Oracle Open World 2010, revealed that 57.4% (35/61) of Oracle customers were positive, 29.2% (19/61) were neutral, and 10.8% (7/61) were negative about Oracle’s application strategy to date. A continued stream of product enhancements and releases may be [...]
Posted in Business, Featured Posts | Tagged Apps Strategy, business technology, CACI, Cloud, Cloud Computing, cloud integration, CRM, Eloqua, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, erp, event report, JD Edwards Enterprise One, Market2Lead, Marketing Automation, Marketo, next gen, next gen apps, next generation, Next generation apps, NextGen, oow10, oracle, Oracle Apps Unlimited, Oracle BI Applications, Oracle CRM On Demand, Oracle E-Business Suite, Oracle Fusion Apps, Oracle Open World, Oracle Partner Network, packaged apps, PeopleSoft, Primavera Systems, Silvepop, Software Insider Tech Ecosystem Model™, Unica, user conference, user event, vendor events, vendor strategy, Vtrenz |
