Marketing Spend — The Straight Dope From the Spending Culprits (Part 3)
In Parts 1 and 2 of this series, I looked at a number of observations from a recent Advertising Age article examining how the marketing and agency world is looking at procurement’s involvement in marketing spend with equal degrees of fear, cynicism a…
Marketing Spend — The Straight Dope From the Spending Culprits (Part 2)
In the first post in this series, I provided a few background observations from a recent Advertising Age article analyzing the marketing spend area and those that are getting involved in managing this category for the business. In this post, I’ll con…
Marketing Spend — The Straight Dope From the Spending Culprits (Part 1)
It’s extremely refreshing to find information authored about a procurement topic from the perspective of a line business manager or executive. So much that I talk about on Spend Matters and others talk about on different information and analyst site…
