By Sandy Kemsley on March 18, 2010
As of today, I’ve been writing this blog for five years. My first post was on BPTrends’ 2005 BPM Suites Report, and I’m still pretty focused on BPM, although have branched out to cover a wider variety of Enterprise 2.0 and collaboration topics as well. In the beginning, it was just labeled as my business [...]
Posted in Trends & Concepts | Tagged Blog, blogging, FeedBurner, google, marketing, soapbox, Social network, Twitter
By Zoli Erdos on March 5, 2010
Under the Radar is Silicon Valley’s most established startup debut platform: a conference series organized by Dealmaker Media, covering business applications, social media, entertainment, mobility..etc.
This year’s conference in Mountain View, CA on April 16th will focus on Commercializing the Cloud – that’s a fairly wide definition, and one that perfectly mashes with our focus [...]
Posted in Business | Tagged Dealmaker Media, Entrepreneurship, events, marketing, Networking, Silicon Valley, startups, vc funding
By R "Ray" Wang on March 5, 2010
Analyzing The Demand For Use Cases In Social CRM
Since joining Altimeter Group, I’ve had the pleasure of collaborating with my colleague Jeremiah Owyang on Social CRM. On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, marketing, [...]
Posted in Business, Featured Posts | Tagged Altimeter Group, Brent Leary, collaboration, collaboration insights, crm, crowdsourced R&D, customer experience management, customer relationship management (CRM), Dion Hincliffe, early adoptions, early movers, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise collaboration, enterprise software, enterprise strategy, Erin Kinikin, Esteban Kolsky, evangelizables, extended collaboration, groundswell, hollistic approach, innovation, innovation insights, John Lovett, John Ragsdale, Josh Weinberger, marketing, Marshall Lager, near tipping points, Nenshad Bardoliwalla, Oliver Marks, Paul Greenberg, peer-to-peer unpaid armies, proacitve social lead generation, R "Ray" Wang;, rapid social marketing response, rapid social sales response, rwang0, sales, seamless customer experience, service, Social Business Software, social campaign tracking, Social CRM, social customer insights, social event management, social marketing insights, social sales insights, social service, social support, social support insights, social technologies, Software Insider, support, Susan Scrupski, VIP experience
By Jason Busch on March 4, 2010
The other week, I had the chance to catch up with an old friend and colleague, Paul Martyn, who runs marketing in North America for BravoSolution. According to feedback I’ve heard from several parties who’ve looked at their tool recently, BravoSoluti…
Posted in Business | Tagged BravoSolution, Enterprise resource planning, marketing, Performance indicator, performance management, spend analysis, Suppliers
By Brian Sommer on February 25, 2010
What differentiates one freelancer from another is their brand and how they present. Are you doing everything possible to speak to the prospect’s issues instead of speaking about yourself? Selling doesn’t have to be hard if you sell with your strengths: your subject matter expertise and your knowledge of the prospect.
Posted in Business | Tagged Contracting, Current Affairs, HR, marketing, PowerPoint, pr, pre-sales, Professional Services, Public speaking, sales, Selling Professional Services, Service Providers, Subject Matter Expert, Trade fair
By Brian Sommer on February 25, 2010
So, you’re now a freelancer – While that wasn’t your career plan, initially, you’re a freelancer now. How do freelancers sell when they’re really great at delivery? Read part 2 of this three part series on the world of Inadvertent Freelancers
Posted in Featured Posts, Trends & Concepts | Tagged Current Affairs, Facebook, Freelancer, freelancing, group dynamic, linkedin, marketing, Professional Services, sales, sales skills, Selling Professional Services, Service Providers
By Jason Busch on February 24, 2010
What will a thriving procurement function look like over the next five years or so? In this installment of the series, I join with Gregg Brandyberry, my partner at Wildfire Commerce, to explore a critical skill we believe is necessary to procurement …
Posted in Business | Tagged Business case, finance, marketing, procurement
By David Terrar on February 8, 2010
When I first tweeted that Jack Trout’s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, [...]
Posted in Trends & Concepts | Tagged advertising, al ries, design, General Business, jack trout, laws of marketing, marketing, Marketing & Media, marketing warfare, media, messaging, positioning, sales, Sales & Marketing, strategy
By David Terrar on January 29, 2010
Some of us of a certain age come from a time when presentations weren’t created directly on the PC (or Mac) with PowerPoint (or Keynote), or with cool new online tools like Prezi. Back then before laptop PCs and low cost flash drives, if there was plenty of money in the marketing budget, and the presentation was really important you might create photographic slides, but usually it was paper on a flip chart stand, or more likely foils and an overhead projector (and you could write your notes alo…
Posted in Trends & Concepts | Tagged design, Keynote, marketing, PowerPoint, Presentation, Prezi, Productivity, sales
