Blog Carnival: The ROI of Social Media is The CRV of Revenue Impact
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “Calculating the ROI of Social Media” to check out the full lists of posts from numerous well-known social media thought leaders. ROI = Social Media CRV There have been an amazing number of [...]
Influence and Business
Last week I was on a vendor briefing call (social media monitoring and response) and the subject of influence and it’s use by business came up in the discussion. It started me thinking again about influence and how (or if)…
News Analysis: Biz360 Acquisition Signals Attensity Group’s Move Into Social CRM
eService Meets Social Media Monitoring, A Natural Evolution To SCRM
On April 28th, Attensity Group, an eService and semantic analytics provider announced its acquisition of Biz360, a social media monitoring (SMM) and community platform player. Conversations with Attensity’s CMO, Michelle DeHaaf, highlight the importance of listening platforms in Attensity’s overall social CRM (customer relationship management) and [...]
