Facebook’s Growing Web Platform
If you want to find something, anything on the web, you "google" it…I mean how ubiquitous has a company become when it’s name becomes the verb for a common activity? Now I realize there are other search options, but according…
Video and A Love Story
e have been doing a lot of work with videos for marketing purposes, which is a new area for me. Couple of things I have learned: 1) Short is better. 2) Video engagement metrics are evolving but in general web site visitors really like video content. 3) Generalize as much as possible because changing existing [...]
Congratulations to TechCrunch
TechCrunch is being acquired by AOL . I’m sure you picked up something about this in your reading today… I met Mike many years ago when he started TechCrunch and it was evident that his particular genius was identifying a segment of the media ecosystem that was ripe for disruption. His single minded focus and [...]
How to Bootstrap Your PR
Inc. Magazine interviewed me on How to Bootstrap your Public Relations. There are, of course, new opportunities and challenges given how technology is disrupting media: “When you had to go through mass media, there’s really a handful of media outlets…
Forbes Blogs To Get A Big Upgrade, Every Reporter Will Have One
Every Forbes reporter will get a blog… this is smart because it forces the individual to build a distinct brand in the market and it gets us closer to a interactive model for journalism. However, having blogs is not the same as having community and if the journalists ignore the activity in the comment streams [...]
Wikileaks and the Plumbing of Journalism
The web has way of asking big questions of society. And right now WikiLeaks is asking very big questions. WikiLeaks founder Julian Assange describes the recent release of 90k documents about the Afghanistan war thusly, in a SPIEGEL interview: Assange:…
Paywalls Are Dumb, Statistics Prove
I don’t know how anyone could look at the traffic data coming out of Murdoch’s paywall initiative and not conclude that they are ill-advised and monumentally stupid. According to data from Experian Hitwise, which charts Internet traffic, visits to The Times of London and The Sunday Times’ Websites have dropped by 66% since parent company [...]
Promoted Tweets and the Next Ad Recovery
A lifetime ago I worked on an Eastern European telecom group’s IPO and one of my favorite slides in my deck was borrowed from Goldman Sachs to paint the picture of a Multimedia Cycle. Yes, I said multimedia, but right…
The Benioff Coup. I Almost Got it Right
Watching Salesforce.com CEO Marc Benioff interview Mike Arrington @ Davos in January, I predicted the Big Marc was after a new job in media. It all felt confirmed when Benioff launched a series of posts at TechCrunch (although I suspected a fellow XXXXX blogger wrote his posts). But now it looks the other way around: [...]
Ken Doctor’s 12 Trends of Newsonomics
Ken Doctor’s recent book, Newsonomics is a fine tour of the forces (a tour de force) transforming the news industry as we enters “the Digital News Decade.” Though the disruption has been underway for a dozen years and the crisis for the news industry crescendoed to a clamor in 2009, it is still too early [...]
