Gartner’s Magic Quadrant for Social CRM and the Social Enterprise
The best CRM systems change a company and its relationships for the better. Implemented well, CRM systems can take a business into entirely new markets while solidifying leadership in existing ones. Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social as defined by , heavily [...]
Social CRM in context: Expert panel discussion
At last week’s CRM Evolution 2011 conference, held in New York, I moderated a panel discussion called Disruption and the Lean, Mean CRM Machine. You can watch the entire panel by clicking the player embedded below. The panel covered key trends including cloud, mobile, social, and “big data” to explain how they fit within the context [...]
