Xero’s customers drag accountants to modern technology
There’s a great lesson to be learned from New Zealand software firms. They have savvy and insight when it comes to getting businesses to adopt cloud solutions. Xero is doing this with accountants (and that’s no easy feat!).
The Un-Booth: Guerilla Marketing at the HR Technology Show
Sonar6 re-invented the trade show booth for a recent HR Technology show. Would your firm be so bold?
