Next Generation Customer Experience
By R "Ray" Wang on March 8, 2012
Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s. [...]
Posted in Business | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Chief Marketing Officer, CMO, Constellation Research, CRM, customer engagement, Customer Experience, customer experience management, CXP, E-Commerce, E-commerce survey, early adoptions, Enterprise apps strategy, marketing, marketing agencies, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Quark Summary, Quarks, R "Ray" Wang;, Research Summary, rwang0, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies | 2 Responses
Research Summary: Best Practices: Consolidated CRM Deployments Drive Paths to Modernization And Social CRM (SCRM)
By R "Ray" Wang on February 14, 2012
As with any maturing product category, CRM applications have evolved over time from point applications to best of breed solutions to end-to-end suites. This report examines some common styles of modernization as CRM emerges from the systems of transaction era to the systems of engagement era and beyond.
Posted in Business, Featured Posts | Tagged #techoptimization, Apps Strategy, best practices, business technology, business value, business value framework, BVF, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, CIO, CMO, Constellation Research, CRM, Customer Experience, customer experience management, customer service, CXP, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise software, enterprise strategy, MIcrosoft Dynamics CRM, next generation, Next generation apps, Next Generation Customer Experience, NextGen, NextGenCXP, Oracle CRM On Demand, Oracle Siebel, R "Ray" Wang;, Research Summary, salesforce.com, SAP CRM, siebel, Siebel Systems, socbiz, social business, Social CRM, Technology Optimization | 1 Response