Areas of Investment Interest for 2012
Happy New Year! After a nice break, as I head back to the office I thought I’d provide you with my views regarding the overall environment we expect to face in 2012, as well as the areas we will be looking to invest within a two of our focus sectors: adtech/Internet and SaaS. Data (big [...]
The Value of Advisory Boards to Trident Capital’s Investments
Last summer I had written about how our firm is organized around four core investment areas (Adtech/Internet, SaaS/cloud, security, and healthcare IT). Each of these areas has a dedicated investment team that is able to invest on both early and late stage opportunities, as well as its own advisory board. An investment team meets with [...]
Analyzing the Success of Our Portfolio Companies
Most fundraising presentation we see include two pieces of information: the company’s position relative to its competition, hopefully through rankings created by industry analyst groups, e.g., Gartner’s Magic Quadrant or Forrester’s Wave, and the list of awards and recognitions the company has received, e.g., the Inc. 500 award. During an initial presentation these two pieces [...]
eXelate’s DMP
A few days ago eXelate (www.exelate.com), one of my portfolio companies, announced the latest release of its Data Management Platform (DMP). A DMP is software that centralizes the management of online audience data. It enables marketers to manage pixels, control data access and latency, package and segment data, gain insight into audience activity through the [...]
Meeting with our Internet Advisory Board
A few days before the holidays our partnership met with our Internet Advisory Board, a group of 10 senior internet executives. This Board advises us on our internet investment strategy, helps us vet related investment opportunities, and assists our internet portfolio companies on business development, strategy and technology areas. The group meets once or twice [...]
Notes from the 2010 Pacific Crest Technology Conference (Part 2)
Last week I provided my notes on the SaaS workshop that was organized as part of the recent Pacific Crest technology conference in Vail. Today I’ll talk about online advertising which was another major theme at the conference. Online advertising continues to grow in spurts. Ad budgets remain volatile even though the presenters at the [...]
Know Your Numbers – The Achilles Heel of Small Business Advertising
I spend a lot of my time talking to small- and medium-sized businesses about online advertising. One of the first questions I ask them is “what can you afford to spend to get a sale?” The majority of time I get a blank stare or a half hearted “we kind of know.” If you don’t [...]
We Are Pleased to Present… Trada!
After almost 18 months, the whole team here is extremely pleased to present Trada to the world. As you learn about what Trada is doing, we hope you get as excited as we are. We fundamentally think we’ve invented, developed and continue to perfect a totally new way of doing paid search. It’s a way [...]
