Community, the Asset
Software used to ship on CDs and came with static how-to manuals. As someone whose led over 50 RFP exercises, the documentation piece was always one that led to some tenuous conversations on how much the vendor was willing to hand hold, once the check was signed. Fast forward to the 21st century where we’re [...]
The Company – Customer Pact
Online community platform provider, GetSatisfaction has a lovely campaign that renews their founders original commitment to the service of customers. They launched a new website that declares a pact between customers and companies we choose to do business with. We, customers and companies alike, need to trust the people with whom we do business. Customers [...]
Perils of Facebook, part 94
I’m still not signed up to Facebook, and remain as resistant as ever to the proposition. Facebook’s cavalier attitude to privacy keeps me away, and my resolve has been strengthened by the following email received this weekend from a happily married middle aged friend. It’s a salutary and amusing reminder of the many perils of [...]
The 8 Flavors of Social
1. Social built on email and message board traffic. Perhaps Notes started this frolic, or was it IRC? Both still soldier on quietly in their corners while forums won the day. Xobni and others want to go back to the future. 2. Social built on documents. Wikis, in other words. Blogs also get a run [...]
Social intranets: Enterprises grapple with internal change
Two thirds of organizations today have sprinkled some kind of social media pixie dust on their intranets, yet for most businesses today they are still well behind the state-of-the-art compared to what most users have their personal lives. Yet there i…
Is Twitter Not Multitenant or What?
So here I am, 5 days after the big announcement, and still no new Twitter UI. We just finished a weekend, which would seem to me like a logical time to roll it out to the remainder of the audience. No joy. WTF, over? Is Twitter not multitenant, or what? I sure they look with [...]
Trying to fit Foursquare into a round hole
Catching up on some reading this weekend, I consumed this article from AdWeek with interest. It was essentially a litany of agency bitching that location-based service Foursquare didn’t have the tools, manpower or know-how to cater to their needs. “They’re not responsive and extremely hard to work with,” said a digital agency exec who asked [...]
Revisiting my Social Media Footprint
A couple of months ago I started to experience a phenomena that many of my social media peers have experienced, which is that I started losing track of tweets that contain links that I wanted to recall. In other words, I had tweeted so much stuff over the years (13k tweets) that I no longer [...]
foursquare – the Last Mile for Retailers?
Despite massive spending on CRM and marketing technology, it has been notoriously difficult for consumer product vendors and retailers to manage and analyze in-store behavior. Recently-funded foursquare – and the ecosystem the company is working to build – may offer a solution.
Working Out Loud*
By Susan Scrupski on September 13, 2010
It occurred to me recently that my blogging has all but slammed to a screeching halt. Since the Council was bought by Dachis Group, I’ve barely managed to blog at all, and my tweeting has wound down considerably, as well. This is not to say I’ve slowed down with social engagement, in fact, it’s [...]
Posted in Trends & Concepts | Tagged 2.0 Adoption Council, adoption, Facebook, google, Online Communities, Personal Commentary, skype, Social network, Twitter | Leave a response