The Gap: Poor data creates CRM snafu
Online service problems at The Gap highlight the connection between back-end IT systems and customer satisfaction.
By Michael Krigsman on July 7, 2010
Online service problems at The Gap highlight the connection between back-end IT systems and customer satisfaction.
Posted in Business | Tagged CRM, customer service, Gap, Levi Strauss, online shopping, Overstock.com, Retail | 1 Response
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