CxO Talk: Microsoft, salesforce.com, CRM, and the science of hugging
This week’s episode of CxO Talk, with my co-host Vala Afshar, features top CRM analyst, Paul Greenberg, as our guest. Paul is widely known as the “godfather of CRM” and is a contributor to ZDNet. Here are important topics from the discussion: On Microsoft Dynamics CRM: Microsoft held its annual Convergence conference in New Orleans [...]
Marketing and IT tensions: ‘CxO Talk’ debuts today
A new breed of chief marketing officer seeks data-driven answers to tough challenges, such as establishing clear links between marketing spend, activities, and specific business outcomes. To meet these goals, marketers have taken over an increasing slice of the overall budget that enterprises allocate to technology. Not surprisingly, this trend corresponds to the growth of [...]
From CRM to CXM: Walking the Customer Journey
Paul Greenberg recently wrote about the phenomena of companies declaring themselves to be focused on customer experience, and graciously giving them the opportunity to put up or shut up. Get Satisfaction was referenced in the esteemed list of companies who are at the forefront of this trend and I am here today to take care [...]
I Already Voted — Did You?
All year, it seems like, we’ve been running CRM Idol, the contest started by Paul Greenberg to identify hot emerging companies in the greater CRM space. We are now down to voting for finalists and this is where you finally get the chance to make your ideas known. Time to vote. This year’s crop of [...]
CRM Idol 2012: Last Two Days To Take Your Shot
I’m not sure why I’m writing this because any small company in the CRM world or social tools world or anything that is customer facing world that hasn’t heard of CRM Idol or taken advantage of it by applying really shouldn’t be getting the benefit of the doubt. I’m not trying to be harsh, lord [...]
CRM Watchlist 2012 Winners – Customer Service Strikes Again
What we have so far:CRM Watchlist 2012 Pt 1A – The Big GunsCRM Watchlist 2012 1B – The Big Guns AgainCRM Watchlist 2012 – The Winners ListCRM Watchlist 2012 - Let the Reviews Roll: The Top of the TopCRM Watchlist 2012 Winners – The GeneralistsCR…
The Social Revolution Has Just Begun
Depending on whom you ask, 2011 was either the year of the iPad or the year of social. The truth is that they were and are equally weighted because they are catalysts for each other, and while each can exist without the other, imagining such a thing is like trying to imagine a world where [...]
Cloudforce New York and the Rise of the Social Enterprise
I was sitting in the “blogpound” at Cloudforce New York, the seating area where Salesforce.com considerately places press, analysts and bloggers along with tables, power and Wi-Fi, when it dawned on me. Despite all the articles, blogs and books (and Paul Greenberg’s ceaseless public speaking) dedicated to the social media phenomenon in CRM, we may [...]
CRM Watchlist 2012: The Preseason is Underway
Okay, maybe I miss baseball season too much. Maybe just using the word “preseason” gives me a comfort level that is just…well…comforting, but regardless of my real reasons for saying “preseason” (ahhhh, so nice…), this is the first round of the CRM Watchlist for 2012 – an assessment of the companies that I find important that will [...]
Our Work is Done Here, Right?
The recently concluded Dreamforce conference in San Francisco might have been the most successful CRM conference ever. That’s not hyperbole. I have been at some major events in the last ten years that rival this year’s Dreamforce. For instance, whenever Siebel had a user conference that was also major. But a lot has happened since [...]
