Will 2010 Be the Watershed Year for Media and Advertisers?
Just before the holiday, Pepsi dropped a bombshell: they are cutting their Superbowl ads, instead spending $20 million on something called the Pepsi Refresh Project, a “social media” campaign that will hand out tens of millions of dollars to people who want to “refresh” their communities via good works. Of course, the social media universe [...]
