Oracle Flashes Marketing Muscle
Oracle scored points in its ongoing battle with Salesforce.com for primacy in the CRM world. Personally, I am not sure it matters much because the two companies’ approaches to CRM are so different. Coke or Pepsi? Harley-Davidson or Honda? Who knows? At the end of the day, it’s about helping a customer realize a vision [...]
Will 2010 Be the Watershed Year for Media and Advertisers?
Just before the holiday, Pepsi dropped a bombshell: they are cutting their Superbowl ads, instead spending $20 million on something called the Pepsi Refresh Project, a “social media” campaign that will hand out tens of millions of dollars to people who want to “refresh” their communities via good works. Of course, the social media universe [...]
Never run a conference at a venue that can’t provide water dispensing machines, instead of bottled water
I attend a lot of conferences.
The two most recent ones I was at were both run by SAP. The first was the International SAP for Utilities conference in Munich, the second was the SAP TechEd conference in Vienna. Both events were very interesting for a variety of reasons but both conferences left a nasty [...]
