How to write great/awful tech press releases: Satire
If you’re running a startup and wondering how those PR people do their magic, read on. (If you work for these firms, click away now.) I checked in with my colleagues over at Blithering Media (my sub rosa PR firm). They shared their best/worst practices with me. Here goes: So, suppose you’ve got a new [...]
A Guide to Influence(rs): Chapter 2
I’m presuming that you’ve read Chapter 1 a.k.a. the first post on this. If not, here’s the link. Go do that now. If you’re reading this in the book form, I know you’ve read it because this says Chapter 2 and who reads Chater 2 before C…
A Guide To Influence(rs) Chapter 1
What this post is not is a discussion of how to determine influence. I’m going to leave that to my dear friend and brilliant scientist, Dr. Michael Wu, the Chief Scientist at Lithium. He, far better than Klout, PeerIndex and any of the other so-called influence indices, knows how to look at and determine the [...]
Three Tactical Analyst/Blogger/Influencer Relations Engagement Tips
I used to write from time-to-time on the ways that the provider community can get the attention of the more busy (and senior) bloggers and analysts. Many of these approaches are now old hat (e.g., focus on conversations outside of form…
Research Summary: Introducing The 43 Use Cases For Social Business (Social Enterprise)
The Social Business (Social Enterprise) Moves Beyond The 18 Use Cases Of Social CRM As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT). Just 18 months ago, early use cases identified 18 Use Cases for Social CRM (SCRM). [...]
CRM Idol 2011 launches today!
CRM Idol launches today, giving sixty CRM and Social CRM companies an opportunity to receive valuable exposure in the media, among influencers, and with large potential partners.
How to Bootstrap Your PR
Inc. Magazine interviewed me on How to Bootstrap your Public Relations. There are, of course, new opportunities and challenges given how technology is disrupting media: “When you had to go through mass media, there’s really a handful of media outlets…
The Thing About Analysts – And PR/Marketing Folks
I was reading Ray Wang’s great post on “The 7 Tenets of Building a Star Analyst Firm” and then Vinnie Mirchandani’s follow up “More Tenets for the Nex Gen Analyst” and it got me to thinking – on a tangent, but on something that might matter to all those PR and marketing people responsible for [...]
