Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are [...]
Shrinking Balls
In my last post, I wrote about the sentiment analysis of the Super Bowl and how brands are impacted by the real-time stream. That stream stimulates a Mean Girls phenomenon that causes people to be more passionate and start to bully as they become more popular. I know some analysts…
The Real-Time Brand
As I write this, it is kickoff time for the Super Bowl, an event that galvanizes people as much as Bill O’Reilly does on a day to day basis. The Super Bowl is a brand, and while millions watch it, millions refuse to watch it, and hundreds of thousands are forced to watch it because [...]
When Real-time is Too Much – Can You Handle the Firehose?
This morning I’ve been testing TweetDeck’s new super-fast version, based on the new Twitter User Streams API. TweetDeck provides fair warning: This is a VERY experimental version of TweetDeck I saw a few small glitches, but nothing major. Yet I am in trouble, and it’s not because of the product. It’s me. My brain… The [...]
Event Report: Sapphire 2010 Brings Customers Back To A Sense Of Normalcy
Co CEO’s Stabilize The Company Both SAP Co-CEO’s Bill McDermott (Orlando) and Jim Hagemann Snabe (Frankfurt) took stage on May 18, 2010, in a simulcasted keynote. While Bill highlighted SAP’s future vision and commitment to customers, Jim focused on communicating the SAP product strategy to match the corporate vision. Customers, partners, and influencers sought an [...]
The Big Question In Big Data Is…What’s The Question?
By R "Ray" Wang on June 20, 2012
All The Current Talk Of Big Data Technology Misses The Point The hype around big data has crescendoed to the levels of SOA in the early 2000′s, cloud in the late 2000′s, and social in the past few years. Unfortunately the hype is creating three main pitfalls: A morass of confused definitions. In fact a [...]
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