Employee branding. Some assembly required.
I stumbled on this brilliant video today (hat tip to @williamtincup). This is one of the better examples of linking corporate and employee branding for recruitment I have seen. Low cost Innovative Targeted Measured (note the stats at the end). It cleverly reinforces the corporate and the employee brand. I wrote a note several years ago [...]
Digging Deeper Into What Drives Performance
Listen to my conversation with Dave Karel, VP of product marketing at SuccessFactors and Dave Willis, senior VP of marketing of Inform, recorded just after SuccessFactors announced its acquisition of Inform. In this podcast, learn how Inform’s analysis software helps companies understand more about how to motivate their best performers, and find out why SuccessFactors [...]
