By R "Ray" Wang on March 5, 2010
Analyzing The Demand For Use Cases In Social CRM
Since joining Altimeter Group, I’ve had the pleasure of collaborating with my colleague Jeremiah Owyang on Social CRM. On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, marketing, [...]
Posted in Business, Featured Posts | Tagged Altimeter Group, Brent Leary, collaboration, collaboration insights, crm, crowdsourced R&D, customer experience management, customer relationship management (CRM), Dion Hincliffe, early adoptions, early movers, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise collaboration, enterprise software, enterprise strategy, Erin Kinikin, Esteban Kolsky, evangelizables, extended collaboration, groundswell, hollistic approach, innovation, innovation insights, John Lovett, John Ragsdale, Josh Weinberger, marketing, Marshall Lager, near tipping points, Nenshad Bardoliwalla, Oliver Marks, Paul Greenberg, peer-to-peer unpaid armies, proacitve social lead generation, R "Ray" Wang;, rapid social marketing response, rapid social sales response, rwang0, sales, seamless customer experience, service, Social Business Software, social campaign tracking, Social CRM, social customer insights, social event management, social marketing insights, social sales insights, social service, social support, social support insights, social technologies, Software Insider, support, Susan Scrupski, VIP experience
By Brian Sommer on February 25, 2010
What differentiates one freelancer from another is their brand and how they present. Are you doing everything possible to speak to the prospect’s issues instead of speaking about yourself? Selling doesn’t have to be hard if you sell with your strengths: your subject matter expertise and your knowledge of the prospect.
Posted in Business | Tagged Contracting, Current Affairs, HR, marketing, PowerPoint, pr, pre-sales, Professional Services, Public speaking, sales, Selling Professional Services, Service Providers, Subject Matter Expert, Trade fair
By Brian Sommer on February 25, 2010
So, you’re now a freelancer – While that wasn’t your career plan, initially, you’re a freelancer now. How do freelancers sell when they’re really great at delivery? Read part 2 of this three part series on the world of Inadvertent Freelancers
Posted in Featured Posts, Trends & Concepts | Tagged Current Affairs, Facebook, Freelancer, freelancing, group dynamic, linkedin, marketing, Professional Services, sales, sales skills, Selling Professional Services, Service Providers
By David Terrar on February 8, 2010
When I first tweeted that Jack Trout’s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, [...]
Posted in Trends & Concepts | Tagged advertising, al ries, design, General Business, jack trout, laws of marketing, marketing, Marketing & Media, marketing warfare, media, messaging, positioning, sales, Sales & Marketing, strategy
By David Terrar on January 29, 2010
Some of us of a certain age come from a time when presentations weren’t created directly on the PC (or Mac) with PowerPoint (or Keynote), or with cool new online tools like Prezi. Back then before laptop PCs and low cost flash drives, if there was plenty of money in the marketing budget, and the presentation was really important you might create photographic slides, but usually it was paper on a flip chart stand, or more likely foils and an overhead projector (and you could write your notes alo…
Posted in Trends & Concepts | Tagged design, Keynote, marketing, PowerPoint, Presentation, Prezi, Productivity, sales
By Michael Krigsman on January 26, 2010
Enterprise software is rapidly evolving to reflect the growing importance of social software. Nowhere is this change more obvious than in customer relationship management (CRM).
Posted in Featured Posts, Software | Tagged CIO issues, crm, Cultural issues, Customer, Customer Relationship Management, enterprise software, IT issues, Paul Greenberg, sales, Social, Social CRM, Vendor relationships
By David Terrar on January 22, 2010
I’ve been spending a lot of time in the last few weeks thinking about the basics of presentations combined with how you get the positioning and messaging for your product right. To help I’ve been reading Jack Trout’s In Search of the Obvious, a marketing book which is all about making sure you focus your [...]
Posted in Featured Posts, Trends & Concepts | Tagged Business Development, marketing, media, sales, strategy, Wikipedia
By Jason Busch on January 13, 2010
Last week, courtesy of Paul Martyn, BravoSolution’s new VP of
Marketing in North American, I came across a column over on Supply Chain Brain. The article explores the decades-old
subject of treating procurement and category management like a sa…
Posted in Business | Tagged Best practice, BravoSolution, procurement, sales, Sales Management, Strategic sourcing, supply chain
By Ross Mayfield on December 21, 2009
B2B Sales & Marketing has traditionally been driven by withholding information. A tradition that is turning on its head rapidly.
Marketing would entice a prospect with the lure of an asset, like a whitepaper. You fill in a form, providing your information, in order to gain access to information. PR held back on its best information [...]
Posted in Business | Tagged B2B, Business, Company, Lead generation, marketing, sales, transparency
By Thomas Otter on November 23, 2009
No, Time, thou shalt not boast that I do change:Thy pyramids built up with newer mightTo me are nothing novel, nothing strange;They are but dressings of a former sight.Our dates are brief, and therefore we admireWhat thou dost foist upon us that is old;And rather make them born to our desireThan think that we before [...]
Posted in Business, Software | Tagged IT Related, life, sales, Shakespeare
