Two Questions and Some Answers
There are two questions that emerging companies in the CRM space field when they face the analysts — when are you going public and why don’t you build out a full CRM capability? The first question is easily and deftly handled by most executives and it must be. An IPO has its own cadence and [...]
HPthe other transformation
With all the negative news swirling around HP, it is easy to lose focus on the complex operations that continue to drive the $120 billion behemoth. Every global supply chain was rocked by the Japanese tsunami and the Iceland volcano explosion impact on European air travel. HP’s mammoth supply chain which produces 2 printers a [...]
Monday’s Musings: The Controversy Surrounding Gartner’s CRM Market Share Analysis
The Gartner Market Share Analysis:CRM Software Report Raises Questions On Accuracy of Market Sizing Reports The recent Gartner report “Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012” has generated some controversy among the enterprise software set. The report and other reports such as these, are often used for bragging rights by vendors and for [...]
Salesforce Launched Communities Today
(Event note: the traditional Salesforce marketing cycle is to announce a new model/slogan/message at a Dreamforce event, then take the next 1-2 yeas to strengthen the delivery of that message, refining it along the way in Cloudforce or Tour events like this one. This is what happened with the social enterprise, and what is happening [...]
Rank
The CRM world has been atwitter, to borrow a phrase, ever since Gartner released its CRM market size report on April18. Since I am not rich, I do not own a copy of the document but the table of contents provides some very interesting fodder. The top five, in order, are Salesforce, SAP, Oracle, Microsoft [...]
Curve Jumping and Oracle
I spent the better part of last week either traveling to or participating in Oracle Analyst World, an annual meeting of analysts and influencers that the company briefs twice annually en mass (Oracle OpenWorld is the other opportunity). Throughout the year, Oracle, and most other vendors, provides spot briefings on announcements and the like. This [...]
What the Launch of Social.com Shows Us
This week Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and Buddy Media (BM) (two acquisitions made by Salesforce in the past two years for over $1 Billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0 [...]
Salesforce Social.com, So Not Like Mad Men
Announcements are flying around San Francisco like electrons around a Uranium nucleus. I am here for a few days as a guest of Oracle to receive a comprehensive briefing on the company’s products and directions (more on that soon) and if that was the only thing going on it would be substantial. But today, Salesforce [...]
Why Cloud Computing is Accelerating in the Enterprise
Translating time into dollars matters far more to many CEOs I’ve spoken with versus what platform their applications are running on. What matters most is getting all they can out of every hour their business is operating. They are all focused on getting beyond the constraints that held their growth back in the past – [...]
Marketing’s Renaissance
Marketing is taking CRM by storm; while we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing. [...]
