Marketing’s Renaissance
Marketing is taking CRM by storm; while we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing. [...]
CRM Watchlist 2013 Winners: Consulting and Systems Integrators hook up: Part 2
This is now truly the final post for the 2013 CRM Watchlist. It consumed 4 months of my life and thus if you read my stuff, 4 months of yours. But it ends on a really good note. Today we look at the smaller impact players, two who affect particular ma…
CxO Talk: Microsoft, salesforce.com, CRM, and the science of hugging
This week’s episode of CxO Talk, with my co-host Vala Afshar, features top CRM analyst, Paul Greenberg, as our guest. Paul is widely known as the “godfather of CRM” and is a contributor to ZDNet. Here are important topics from the discussion: On Microsoft Dynamics CRM: Microsoft held its annual Convergence conference in New Orleans [...]
Chatter to Become the Primary Salesforce Interface
I flew home from Microsoft Convergence in New Orleans arriving back in Boston around 9:00 PM last Thursday. I was tired from capturing a week’s worth of information from the Microsoft fire hose for the previous four days. But on Friday a Tsunami named Salesforce.com blew into town to inaugurate a world tour trumpeting the [...]
CRM Watchlist 2013 Winners: Variety is the spice of business
We’re heading into the homestretch. Let’s see what this year’s highest scorer Blackbaud, NexJ, Coveo and Thunderhead.com have to say when it comes to impact.
nCino — Loan Origination on Salesforce Platform, Gets the Records Right
This post is part of an occasional series on the AppExchange as Salesforce.com celebrates the seventh anniversary of its launch. The series will focus on some of the most interesting AppExchange applications of the last year. The arc of nCino’s brief existence provides a good description of the power of application development on the Force.com [...]
CRM Watchlist 2013 Winners: Social is as Social Does the Mainstream, Part 2
Last Thursday, I reviewed Attensity, Gigya and Jive. This week we complete the circle with the final three social mavens – Get Satisfaction, Lithium, Nimble. Again, I’m a bit tough but I do think a lot of these companies and they have been impact playe…
Why the mid-market is the mother-in-law of outsourcing
When is comes to outsourcing, dealing with the middle-market has been somewhat akin to dealing with the mother-in-law: can be awkward to deal with, very hard to please, and always has complex demands on your patience and resources.
Let’s Hear It for the Ecosystems!
Could we have a moment of sustained loud noise for all of the companies that form the various ecosystems around major product lines? I mean it. The ecosystem, and maybe not even social, is the story of the last five years. While many of us have been running around like Chicken Little talking up the [...]