Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are [...]
Technology and the Effective Marketer (Part Two)
In part two of this series I’ll focus on the comprehensive marketing technology solution and then in part 3 we’ll look at customer intelligence driven marketing, the customer data value chain and the technology that underpins that approach. One of…
SAP Goes Social
It’s turning into a big news week for enterprise social network (ESN) software, first Yammer’s 1st user conference, YamJam12, and then a very interesting announcement from SAP. SAP has, in the past at least, not really exhibited a great deal…
YamJam12
I spent the last couple of days attending Yammer’s first ever user conference in San Francisco along with an engaged set of Yammer customers and partners. The event had a lot of energy and particularly for a "1st" version, was…
Lithium Technologies buys Social Dynamx
Earlier this week Lithium Technologies announced that it had acquired social support application company Social Dymanx. The move make a lot of sense for both companies, expanding the total application footprint to cover all aspects of social customer service /…
A Racap of Oracle OpenWorld 2012
It was in several ways a very different Oracle message at OpenWorld last week, as the company has rapidly moved over the past year to build out a series of offerings that address what IDC calls the four pillars; social,…
Dreamforce 2012
Last week in San Francisco the world of everything cloud gathered for what, at least according to host Salesforce.com, was the largest tech conference ever. Whether its true or not, it was very well attended, well planned and executed nicely….
Sense and Respond and the New Way of Selling
Okay, I started this out with a lie, this isn’t a new way to sell at all. The sense and respond approach to selling is as old as business itself. Think about an old fashion "mom and pop" business, it…
The Skills Gap; Building a Social Business
In the recent IDC annual social business survey (June, 2012, N=700) we found that 67% of North American companies were using / implementing social solutions. That’s a huge number and up 25% in only a year. With this rapid increase…
From "Social Applications" to Applications that are Social
I spent the first part of this week at VMworld, mostly catching up on two acquired products, SocialCast and Zimbra, as well as the Horizon product line. I continue to be impressed with the feature set and depth of the…
