Son of CRM: cloud sales, marketing and service in 2013
The name’s the same, but this is not the CRM your forefathers knew. Back in the client-server era, enterprise computing focused almost exclusively on automating internal systems. Today, all the innovation is happening at the edge of the enterprise, automating external interactions with prospects, customers, partners and more in the quest for what I’ve called [...]
Inception-Force
I had a stunning couple of days at the Dreamforce event. Gorgeous weather, amazing San Francisco sights, lovely company as I wrote here. And picked up all kinds of interesting angles from the event: David Cush, CEO of Virgin America, reached out to a member of his IT staff in the audience while he fumbled [...]
Dreamforce 12: Social business capabilities evolve in the cloud
Like we needed more confirmation that the cloud is where so much of our businesses are shifting. The evolution of Salesforce is just another proof point that social business will largely exist there too.
Salesforce.com: Onto Becoming The Enterprise Nerve Center
I attended Dreamforce 2012, Salesforce.com’s 10th annual user conference, in San Francisco, and came away feeling very positive about the company, product and the possible solutions that can get conceptualized. With ~90,000 registered attendees, 350+ partner companies and ~750 sessions, Dreamforce 2012 could very well be the largest user conference by any IT company ever [...]
Dreamforce Previews
My sources tell me that Salesforce.com will be handling its major Dreamforce announcements differently this year. Rather than letting us drinking from a fire hose at the event, they promise to tell us much of their news before hand so that they can spend the keynotes (I assume) drilling down into more of the substance [...]
Next-gen integrators automate how you buy IT
For a long while I thought that the old-school systems integrators led by Accenture, Deloitte, Cap Gemini and others would gradually give up market share to the up-and-coming cloud integrators and ultimately join forces with them through acquisitions and mergers. Yesterday’s news of the merger of Cloud Sherpas with GlobalOne is further evidence of the [...]
Here Comes desk.com
Yesterday Salesforce.com unveiled its newest offering, desk.com, a complete rewrite of Assistly, a company and product that Salesforce bought last September. Desk.com completely replaces Assistly in the market and it is designed to be a light weight/light cost customer service solution for the SMB market. The idea has about as many legs as a millipede. [...]
CRM Idol 2011 Finalists Reviews #2 – The Americas Redux
Okay, yesterday we had the first of the two Americas finalists for your perusal. Now the last two. I’d say Slainte but that sounds ridiculous and has something to do with drinking, so I’m not saying it. However, we have two wild and crazy foxes – Stone Cobra and Get Satisfaction. Stars in their own [...]
Dreamforce 2011, the Recap
The multitude of clouds floating around on light poles, buses, and buildings in San Francisco are coming down and the sounds of Metallica have stopped echoing in the streets as people (over 40,000 of them) flock to the Bay Areas’…
Previewing Dreamforce
People keep calling me to ask what Salesforce is going to announce and Dreamforce. My standard answer is, how would I know? I get briefings like a lot of analysts but in a situation like this you usually have to promise to hold the news until the company makes its announcements. This is not new [...]
