Two Questions and Some Answers
There are two questions that emerging companies in the CRM space field when they face the analysts — when are you going public and why don’t you build out a full CRM capability? The first question is easily and deftly handled by most executives and it must be. An IPO has its own cadence and [...]
Monday’s Musings: The Controversy Surrounding Gartner’s CRM Market Share Analysis
The Gartner Market Share Analysis:CRM Software Report Raises Questions On Accuracy of Market Sizing Reports The recent Gartner report “Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012” has generated some controversy among the enterprise software set. The report and other reports such as these, are often used for bragging rights by vendors and for [...]
Research Summary: Best Practices: Consolidated CRM Deployments Drive Paths to Modernization And Social CRM (SCRM)
As with any maturing product category, CRM applications have evolved over time from point applications to best of breed solutions to end-to-end suites. This report examines some common styles of modernization as CRM emerges from the systems of transaction era to the systems of engagement era and beyond.
Oracle Flashes Marketing Muscle
Oracle scored points in its ongoing battle with Salesforce.com for primacy in the CRM world. Personally, I am not sure it matters much because the two companies’ approaches to CRM are so different. Coke or Pepsi? Harley-Davidson or Honda? Who knows? At the end of the day, it’s about helping a customer realize a vision [...]
HP to Ditch Oracle Siebel in favor of Salesforce.com?
Today’s big news is that HP may be dropping Siebel CRM now owned by Oracle in favor of Salesforce.com. It’s a bit unfortunate that this is presented in the context of personal ego wars – unfortunate, but understandable, considering that Oracle has been on a warpath with HP ever since former CEO Hurd got ousted, [...]
Software Marketing Pranks
I envy software marketing types. They get to stay kids forever: pull pranks and even get paid for it.:-) Today’s example comes courtesy of TechCrunch: PayPal competitor WePay dropped a 600lbs ice block at the entrance of the Paypal developer conference. They got chased away and Moscone security removed the ice block. My question: who [...]
Putting some English on the Enterprise
CloudBlog caught up with Phil Wainewright, a leading pundit on all things cloud, in London during Cloudforce. I caution that during the video, it appears that Phil has gone into witness protection as the video camera and videographer grapple with a dynamic London dusk. That’s one area of cloud that…
IBM Takes the CDI/EMPI Initiative with its Initiate Acquisition
Earlier today, IBM announced it had signed a definitive agreement to acquire Initiate Systems, a provider of customer data integration (CDI) and enterprise master patient index (EMPI) technology. According to the company press release, IBM describes Initiate as “a market leader in data integrity software for information sharing among healthcare and government organizations. Initiate’s software [...]
If it Swims Like a Duck and Quacks Like a Duck, then it Probably is a Duck. The Anti-SAP Duck.
Two SAP-related conferences will run literally next door to each other in Boston next week. One, which I am attending is the SAP Influencer Summit where analysts and the media get to meet SAP execs – the other is what some of us quickly dubbed the Anti-SAP Conference. The Sapience conference is focused on “Alternatives [...]
Glory Days Still to Come for IT, Depending on How You Define IT (Or the Perils of Sector Analysis and Listening to Tom Siebel)
Randall Stross tried to write an interested column in the Sunday New York Times about a real problem — the declining growth of IT spending — but missed an important point. Two, really. The first is that he makes the common, business page mistake of lumping ALL spending related to technology and business into a [...]
