Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are [...]
From Big Data to Smart Data: Supporting Critical Business Decisions
Last week at Lithium’s LiNC event I did a session on big data with Lithium Principal Scientist Dr Michael Wu. It’s always a pleasure working with Michael, the session was well attended and the audience was very engaged. Since then…
