Small Businesses Need a Minimum Viable Marketing Strategy
I’ve taken to thinking that marketers should view marketing on the web as a product. As I said in my post on the Pitfalls of Free Content and Inbound Marketing: Marketing is a Product that has a UX and Competes Like Any Other Product It’s easy to forget because we don’t charge for it that [...]
2011 ERP survey: New IT failure research and statistics
A new survey of small business ERP projects sheds light on project success and failure.
Sage Charts a New Future with Continuity, SaaS, Conected Services
Sage took a major step in clarifying its position in the market when it hosted an analyst day in Boston last week. The company has been around for a long time and has been one of the higher revenue generators for many years thanks to an assortment of products that span the front and back [...]
Dell lead 2010 SMB PC share according to new Spiceworks research
Spiceworks posted an analysis of PC (laptops and desktops) market share drawn from it’s its 1.3M user-base today. This kind of Big Data based analytics is a rosey looking future for IT folks looking to get real, “numbers” analysis on what’s going on out there. Previous to this, the company has been putting out more [...]
Zoho Rounds Out Small Business Suite with Accounting App–Zoho Books
This morning Zoho, known for SMB focused SaaS offerings in the areas of productivity, collaboration, business processes launched an Accounting app: Zoho Books. I typically don’t do detailed product reviews, when I see the first good ones, will link to them – just a few points here and then let’s discuss how it rounds out [...]
SAP Goes On-demand
While the reigning crown prince of on-demand held court at Dreamforce last week, a pretender to the throne threw down the gauntlet and made its first full-court, concerted press into the future perfect of the enterprise software market. Day two of SAP’s analyst summit was an all-day marathon of product roadmaps, demos, and discussions that [...]
NetSuite Fights Hairball Epidemic with New Release and Edgy Marketing Campaign
NetSuite’s marketing team has been known for their edginess, starting from pranks like the SAP for the Rest of Us Party during SAP’s annual conference to staging a shootout at the anti-SAP Conference or releasing edgy videos a’la Mac vs. Windows. Today they are doing it again, by establishing the Hairball Institute for Business: (The [...]
Ariba StartSourcing/StartContracts — Commendable SMB Effort, But not as Cheap as It Seems (Part 1)
I recently dug into Ariba’s new down-market SmartSourcing and SmartContracts offerings that represent simplified yet decent products for the mid-market in their own right. Information Week — which ironically published an article …
IBM, Partners Launch Supplier Connection — Small Business Plus or Diversity Lip Service? (Part 1)
Earlier this month, IBM and a number of partners (Bank of America, Citigroup, Pfizer and UPS) announced plans to collectively launch Supplier Connection, a small business registration site. According to Supplier Connection’s websi…
