Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are [...]
Technology and the Effective Marketer (Part Two)
In part two of this series I’ll focus on the comprehensive marketing technology solution and then in part 3 we’ll look at customer intelligence driven marketing, the customer data value chain and the technology that underpins that approach. One of…
Technology and the Effective Marketer (Part One)
Marketing, more than most business functions, has seen a great deal of disruption and change over the past several years, fueled by the Internet, the social web, social media and social networks. The dramatic change in customer / prospect expectations…
It’s Time To Consolidate Social Business Platforms
Greater Adoption In Social Business Signifies A Move To Consolidate Platforms Constellation’s buy-side clients tend to fit in the market leader or fast follower categories when it comes to organizational personas of disruptive technology adoption. Since 2010, respondents have progressed through the DEEPR framework and the latest results from 2012 indicate that most survey respondents [...]
ITization of Consumers
There continues to be a lot of discussion of the trend that’s sometimes called consumerization of IT. I wrote about it here, and to summarize that post, I think the trend is really about two things, changing expectations and the source of tech innovation. That’s may be an oversimplification, but I think it at least [...]
Productivity
Around the world of social software, particularly enterprise social networks (ESN), the discussion of value always gets back to a discussion of worker productivity. It’s a logical point of focus of course, I mean ESNs should increase productivity through reducing time to find correct information or expert(s); by reducing push email through a pull – [...]
Social Business Predictions for 2013
This year, for the first time, the IDC social business team produced a set of top ten predictions for social business as a part of the annual predictions cycle. We’re holding a webinar at noon ET today to discuss them,…
New Data on Social Business: Communities Are the #1 Initiative in 2013
At IDC we do a social business survey a couple of times a year and I now have fresh and just out of the field data to share. It’s proven very interesting and telling to trend the survey results over…
Is Social Business Dead?
Has social for business run its course and now we should just move on, because there’s “nothing to see here”? Have businesses given it a good go and, finding no value, are they abandoning their efforts?
2012: The Year in Enterprise Software
As we move into 2013 it’s time to take a look back and see what major events shaped and changed enterprise software in 2012. It was an active year, particularly from the standpoint of continued consolidation in the enterprise software…
