Social Maturity at Scale: From Evangelism to Execution
It takes a village to raise a tectonic shift in the way companies communicate and operate at scale. No, it will take a network of connected villages. And it will take over a decade to get past the early adoption phase for social business transformation inside large enterprises. A few threads and blog posts are [...]
The Sabermetrics of Social: A Weapon of Mass Disruption
Jonah Hill is not a sexy guy. He was perfectly cast, however, juxtaposed against Brad Pitt in this year’s academy award contender, Moneyball. If you’ve not read the book or seen the film, the plot premise centers on the true story of how an under-financed ball team, The Oakland As, leveraged the black art of [...]
A Social Business Index Round-Up
By now many of my colleagues and a decent part of the tech press has had a chance to kick the tires and post their points of view on the grand opening of our new Social Business Index (SBI). For those that haven’t heard much about it yet, I’ll go through their useful contributions below. [...]
The new Social Business Index seeks to bring enterprise insight to social media
Summary: New tools are emerging all the time to sift through social media and help companies determine their impact and relevance in the new medium. The freely available Social Business Index is a new melding of big data and social media to help companies get an comprehensive view of how they are represented in the world [...]
