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social customer insights

Why Context Matters – Forget Real-Time, Achieve Right-Time

Why Context Matters – Forget Real-Time, Achieve Right-Time

By R "Ray" Wang on July 25, 2012

The Real-Time Hype Is Filled With Flaws The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.  While real-time theoretically leads to quicker information and faster response times, the reality requires closer [...]

Posted in Trends & Concepts | Tagged Business Analytics, business intelligence, customer engagement, Customer Experience, customer experience management, Decision Services, disruptive technologies, Disruptive technology, Engage, engagement, Engagement Apps, Enterprise 2.0, enterprise software, enterprise strategy, From Transaction To Engagement, future of work, R "Ray" Wang;, rwang0, socbiz, social business, Social Business Software, social business strategist, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, Social Media, social support, Software Insider, SoftwareInsider, Tuesday's Tip | Leave a response

Monday’s Musing: Avoiding Social Media Fatigue Through Engagement

Monday’s Musing: Avoiding Social Media Fatigue Through Engagement

By R "Ray" Wang on May 21, 2012

Social Media Moves From Ubiquitous Usage To Relevant Rationalization Have we hit a social media plateau?  In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”.   Most early adopters seem to be overwhelmed with their personal (Facebook, Google+), corporate (Yammer, Jive, Chatter, SharePoint), and professional (LinkedIn) social networks.  In [...]

Posted in Trends & Concepts | Tagged adoption, Apps Strategy, business drivers, business impact, business strategy, business technology, business value, Chief information officer, Chief Marketing Officer, Chief People Officer, CHRO, CIO, CMO, customer engagement, Customer Experience, customer experience management, customer relationship management, disruptive, Disruptive Tech Life Cycle, disruptive technologies, Disruptive technology, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise class, Facebook, google, GooglePlus, Linked In, linkedin, Monday's Musings, R "Ray" Wang;, rwang0, socbiz, social analytics, social business, Social Business Software, social business strategist, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, Software Insider, SoftwareInsider | Leave a response

Event Report: Lithium Network Conference 2012 #LiNC

Event Report: Lithium Network Conference 2012 #LiNC

By R "Ray" Wang on May 9, 2012

Lithium Technologies Shows Continued Customer Momentum And Success In Social Marketing And Support To the tune of 500 customers and prospects, Lithium kicked off LiNC on May 2nd, 2012, at the always stunning Intercontinental Hotel in San Francisco.  Compared to previous years, the audience was not only bigger, but also more experienced and energized.  Rob [...]

Posted in Business | Tagged Chief Customer Officer, Chief Marketing Officer, CIO, Cloud, Cloud Computing, Cloud options, CMO, Constellation Research, customer engagement, Customer Experience, customer experience management, customer relationship management, customer relationship management (CRM), customer service, Customer Support, CXP, disruptive, disruptive technologies, Disruptive technology, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, enterprise strategy, event report, Intercontinental Hotel, lithium, Lithium Technologies, Lyle Fong, R "Ray" Wang;, Rob Tarkoff, rwang0, SCRM, socbiz, social business, Social Business Software, Social CRM, social customer insights, social marketing insights, social media monitoring, social service, social support, Software Vendors, user conference, user event, vendor events | Leave a response

What Every CMO Needs To Know About The Five C’s Of Customer Engagement

What Every CMO Needs To Know About The Five C’s Of Customer Engagement

By R "Ray" Wang on March 8, 2012

Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s.  [...]

Posted in Business | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Chief Marketing Officer, CMO, Constellation Research, CRM, customer engagement, Customer Experience, customer experience management, CXP, E-Commerce, E-commerce survey, early adoptions, Enterprise apps strategy, marketing, marketing agencies, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Quark Summary, Quarks, R "Ray" Wang;, Research Summary, rwang0, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies | 2 Responses

Seven Basic Privacy Rights Users Should Demand For Social Business

Seven Basic Privacy Rights Users Should Demand For Social Business

By R "Ray" Wang on January 16, 2012

Public Outrage Grows Over Lax Privacy Polices At Popular Social Networking Sites Recent actions by social networking leaders in the market place have brought new attention to a user’s privacy rights.  Despite the fact that these sites provide a freemium service to users, abuse and arrogance of a user’s privacy rights combined with user ignorance [...]

Posted in Featured Posts, Technology / Software | Tagged B2B, B2B E-commerce, B2C, B2C E-commerce, best practices, Big Data, bill of rights, Chief Collaboration Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Sales Officer, CHRO, CIO, collaboration software, Constellation Research, COO, customer bill of rights, Digital identity, disruptive, disruptive technologies, Disruptive technology, early adopters, Electronic Privacy, Emerging Technologies, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, EU, Facebook, Federal Trade Commission, future of work, google, GooglePlus, Identity management, linkedin, Matrix Commerce, Monday's Musings, Next Gen Customer, Privacy, Privacy Rights, R "Ray" Wang;, rwang0, social business, Social Business Software, social business strategist, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, vendor strategy | 1 Response

News Analysis: Lithium Technologies Adds $53M in Financing

News Analysis: Lithium Technologies Adds $53M in Financing

By R "Ray" Wang on January 5, 2012

New Funding Shows Strength In Social Business Market And Lithium’s Business Model Emeryville, California based Lithum Technologies announced today that it raised $53.4M in financing.  The lead round is from New Enterprise Associates (NEA). Other investors include SAP Ventures. NEA leads the round with Peter Sonsini joining the board. Peter‘s been active with ecommerce play [...]

Posted in Business | Tagged #socialenterprise, Apps Strategy, Benchmark Capital, CIO, CMO, Constellation Research, Constellation Research Inc., Customer Experience, customer experience management, customer service, Customer Support, DAG ventures, e20, e2conf, Emergence Capital, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, Greenspring Associates, innovation, lithium, Lithium Technologies, marketing, Marketing Automation, New Enterprise Associates, Peter Sonsini, R "Ray" Wang;, R “Ray” Wang;, rwang0, sales, sales force automation, service, Shasta Ventures, socbiz, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, socialbusiness, Tenava Capital | Leave a response

Research Summary: Introducing The 43 Use Cases For Social Business (Social Enterprise)

Research Summary: Introducing The 43 Use Cases For Social Business (Social Enterprise)

By R "Ray" Wang on August 28, 2011

The Social Business (Social Enterprise) Moves Beyond The 18 Use Cases Of Social CRM As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT).  Just 18 months ago, early use cases identified 18 Use Cases for Social CRM (SCRM).  [...]

Posted in Business, Featured Posts | Tagged #DF11, #socialenterprise, Apps Strategy, CIO, CMO, Customer Experience, customer experience management, customer service, Customer Support, e20, e2conf, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, HCM, HR, HR Tech, Human Capital Management, Human resources, innovation, marketing, Marketing Automation, Monday's Musings, Monday’s Musings, PLM, product lifecycle, project based solutions, projects, Public relations, R "Ray" Wang;, R “Ray” Wang;, rwang0, sales, sales force automation, service, socbiz, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies | 1 Response

Tuesday’s Tip: Three Quick Ways To Capture Social Customer Data

Tuesday’s Tip: Three Quick Ways To Capture Social Customer Data

By R "Ray" Wang on May 17, 2011

Organizations Must Overcome Four Fears To Master Social Customer Data Over the past few weeks, I’ve been criss-crossing the country on a multi-city speaking tour talking about the strategic value of customer data. (In full discloure, the tour is sponsored by Informatica).  As we talk about the implications of social media and customer data, inevitably [...]

Posted in Technology / Software | Tagged Apps Strategy, CIO, CMO, CRM, customer data integration, Customer Hubs, enterprise apps, Enterprise apps strategy, Enterprise architecture, master data management, mdm, R "Ray" Wang;, R “Ray” Wang;, rwang0, social business, Social Business Software, social business strategist, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, socialytics, Tuesday's Tip, Tuesday’s Tip | Leave a response

Research Report: Constellation’s Research Outlook For 2011

Research Report: Constellation’s Research Outlook For 2011

By R "Ray" Wang on January 4, 2011

Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011 Credits: Hugh MacLeod Enterprise leaders seek pragmatic, creative, and disruptive solutions that achieve both profitability and market differentiation. Cutting through the hype and buzz of the latest consumer tech innovations and disruptive technologies, Constellation Research expects business value to [...]

Posted in Business, Featured Posts, Technology / Software | Tagged 2011, 2011 Predictions, analytics, android, appliance market, Apps Strategy, B2B, B2B E-commerce, B2B market strategy, B2C, B2C E-commerce, best practices, bill of rights, BPO, brand monitoring, Business 2.0, business drivers, business intelligence, business process optimization, business process outsourcing, business requirements, business strategy, business technology, business value, CEO, CFO, CIO, Cloud, Cloud Computing, cloud integration, Cloud options, cloud security, Cloud Wars, CMO, collaboration software, Constellation Research, Consumer Tech, contract negotiations, contract strategy, Convergence, cost reduction, CRM, CTO, custom apps, custom development, DaaS, Data deluge, data integration, data quality, data stewardship, disruptive, disruptive technologies, Disruptive technology, early adoptions, Emerging Technologies, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise collaboration, enterprise software, Enterprise Software Licensee Bill of Rights, enterprise strategy, erp, Facebook, future of business, Gov 2.0, gov20, Government Contracting, govtech, hybrid, hybrid deployments, ibm, information management, information management matrix, innovation, innovation insights, Internet of Things, IT budgets, IT services firms, IT Strategy, last mile solutions, Legacy Optimization, lessons learned, license fees, license management, license parking, license policy, license returns, line of business, maintenance, maintenance fees, management strategy, market strategy, marketing, microsoft, next gen, next gen apps, next gen cio, next gen CIO’s, next gen enterprise, next gen IT leaders, next generation, Next generation apps, NextGen, oracle, p2p, PaaS, pace of change, pace of technology adoption, packaged apps, Point of view, Private Cloud, Private Clouds, procurement, R “Ray” Wang;, relationship managmeent, relationships, Research Report, rwang0, SaaS, SaaS Bill of Rights, SaaS escrow, SaaS Integration, SaaS offensive, SaaS strategies, sales strategies, salesforce.com, sap, service economy, services based industries, social business, Social Business Software, social campaign tracking, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, Social Media, social media monitoring, social service, social support, social support insights, social technologies, software appliances, software as a service, software bill of rights, software contract reviews, Software Ecosystems, software escrow, software licensing, software licesing and pricing, software maintenance, software ownership, software ownership lifecycle, software pricing, software revenue recognition rules, software trends, Software Vendors, Sourcing, stack wars, subscription pricing, subscription revenues, technology adoption, technology budgets, technology partnerships, technology platforms, third party maintenancce, Third Party Maintenance, trends, two-tier ERP, Unified Communications, upgrades, usability, use cases, used software, user strategy, value, vendor strategy, vmforce, VMware, Web 2.0 | Leave a response

Research Report: The 18 Use Cases of Social CRM - The New Rules of Relationship Management

Research Report: The 18 Use Cases of Social CRM – The New Rules of Relationship Management

By R "Ray" Wang on March 5, 2010

Analyzing The Demand For Use Cases In Social CRM

Since joining Altimeter Group, I’ve had the pleasure of collaborating with my colleague Jeremiah Owyang on Social CRM.  On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, marketing, [...]

Posted in Business, Featured Posts | Tagged Altimeter Group, Brent Leary, collaboration, collaboration insights, CRM, crowdsourced R&D, customer experience management, Dion Hincliffe, early adoptions, early movers, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise collaboration, enterprise software, enterprise strategy, Erin Kinikin, Esteban Kolsky, evangelizables, extended collaboration, groundswell, hollistic approach, innovation, innovation insights, John Lovett, John Ragsdale, Josh Weinberger, marketing, Marshall Lager, near tipping points, Nenshad Bardoliwalla, Oliver Marks, Paul Greenberg, peer-to-peer unpaid armies, proacitve social lead generation, rapid social marketing response, rapid social sales response, sales, seamless customer experience, service, Social Business Software, social campaign tracking, Social CRM, social customer insights, social event management, social marketing insights, social sales insights, social service, social support, social support insights, social technologies, support, Susan Scrupski, VIP experience | 6 Responses

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