How social data is changing the way we do business
It’s a familiar litany now, that the openness and transparency of social media will unleash a wide range of compelling outcomes for our organizations, if we’ll only embrace it. While there is little doubt that social media is one of the great phenomenons of our age, there are certainly those that think the hype surrounding [...]
The Sabermetrics of Social: A Weapon of Mass Disruption
Jonah Hill is not a sexy guy. He was perfectly cast, however, juxtaposed against Brad Pitt in this year’s academy award contender, Moneyball. If you’ve not read the book or seen the film, the plot premise centers on the true story of how an under-financed ball team, The Oakland As, leveraged the black art of [...]
I, For One, Welcome our New Social Data Overlords
Historically, the trouble I’ve always had with social media was the precision deficit surrounding the interpretation of its influence. It always seemed to me that if you could get, say, Chris Brogan to talk about anything, you were successful with social media. Okay, maybe that’s an exaggeration, and social media has really never been my [...]
