Browse: Home / social marketing insights
social marketing insights
By R "Ray" Wang on January 16, 2012
Public Outrage Grows Over Lax Privacy Polices At Popular Social Networking Sites Recent actions by social networking leaders in the market place have brought new attention to a user’s privacy rights. Despite the fact that these sites provide a freemium service to users, abuse and arrogance of a user’s privacy rights combined with user ignorance [...]
Posted in Featured Posts, Technology / Software | Tagged B2B, B2B E-commerce, B2C, B2C E-commerce, best practices, Big Data, bill of rights, Chief Collaboration Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Sales Officer, CHRO, CIO, collaboration software, Constellation Research, COO, customer bill of rights, Digital identity, disruptive, disruptive technologies, Disruptive technology, early adopters, Electronic Privacy, Emerging Technologies, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, EU, Facebook, Federal Trade Commission, future of work, google, GooglePlus, Identity management, linkedin, Matrix Commerce, Monday's Musings, Next Gen Customer, Privacy, Privacy Rights, R "Ray" Wang;, rwang0, social business, Social Business Software, social business strategist, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, Software Insider, SoftwareInsider, vendor strategy |
By R "Ray" Wang on January 5, 2012
New Funding Shows Strength In Social Business Market And Lithium’s Business Model Emeryville, California based Lithum Technologies announced today that it raised $53.4M in financing. The lead round is from New Enterprise Associates (NEA). Other investors include SAP Ventures. NEA leads the round with Peter Sonsini joining the board. Peter‘s been active with ecommerce play [...]
Posted in Business | Tagged #socialenterprise, Apps Strategy, Benchmark Capital, CIO, CMO, Constellation Research, Constellation Research Inc., Customer Experience, customer experience management, Customer Relationship Management, customer relationship management (CRM), customer service, Customer Support, DAG ventures, e20, e2conf, Emergence Capital, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, Greenspring Associates, innovation, lithium, Lithium Technologies, marketing, Marketing Automation, New Enterprise Associates, Peter Sonsini, R "Ray" Wang;, R “Ray” Wang;, rwang0, sales, sales force automation, service, Shasta Ventures, socbiz, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, socialbusiness, Software Insider, SoftwareInsider, Tenava Capital |
By R "Ray" Wang on August 28, 2011
The Social Business (Social Enterprise) Moves Beyond The 18 Use Cases Of Social CRM As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT). Just 18 months ago, early use cases identified 18 Use Cases for Social CRM (SCRM). [...]
Posted in Business, Featured Posts | Tagged #DF11, #socialenterprise, Apps Strategy, CIO, CMO, Customer Experience, customer experience management, Customer Relationship Management, customer relationship management (CRM), customer service, Customer Support, e20, e2conf, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, HCM, HR, HR Tech, Human Capital Management, Human resources, innovation, marketing, Marketing Automation, Monday's Musings, Monday’s Musings, PLM, product lifecycle, project based solutions, projects, Public relations, R "Ray" Wang;, R “Ray” Wang;, rwang0, sales, sales force automation, service, socbiz, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, Software Insider, SoftwareInsider |
By R "Ray" Wang on April 4, 2011
Daily Deal Sites Claim To Bring New Customers Chicago, Illinois based Groupon, is a consumer oriented commerce site that brings consumers looking for the ultimate deal to businesses seeking new customer bases. Local based targeting, fun cheeky copy, and a reach in almost 600 cities powers the frenzy behind the “daily deals”. Customers pay upfront. [...]
Posted in Business | Tagged $GOOG, and BuyWithMe, Apps Strategy, best practices, Bloomspot, CEO, CIO, CMO, Facebook, google, Groupon, livingsocial, market strategy, marketing, microsoft, MSFT, OpenTable, R "Ray" Wang;, R “Ray” Wang;, rwang0, Scoutmob, socbiz, social analytics, social business, Social Business Software, social commerce, Social CRM, Social Enterprise, social marketing insights, Social Media, Software Insider, SoftwareInsider, Tippr, Yahoo, YELP, YHOO |
By R "Ray" Wang on January 23, 2011
Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools. Individuals identify consumer tech innovations that impact [...]
Posted in Featured Posts, Trends & Concepts | Tagged B2B, B2C, best practices, CIO, CMO, collaboration, crm, customer experience management, Customer Relationship Management, customer relationship management (CRM), discovery, disruptive technologies, Disruptive technology, early adopters, early adoptions, Emerging Technologies, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise collaboration, enterprise software, enterprise strategy, Evangelization, Experimentation, Formalization, future of business, Maturity Models, p2p, Peer to Peer, R "Ray" Wang;, R “Ray” Wang;, Realization, rwang0, SCRM, social business, Social Business Maturity, Social Business Maturity Models, Social Business Software, social business strategist, social commerce, Social CRM, Social Enterprise, social enterprise apps, social marketing insights, Social Media, social media monitoring, social technologies, Software Insider, SoftwareInsider, State of Social Business |
By R "Ray" Wang on December 17, 2010
Early Adopters And Pioneers Have Benefited From Social Across executive board rooms and even in living rooms, social business is all the rage. In 2010, social crm (SCRM) and Enterprise 2.0 (E20) rose into mainstream conversation. Despite the mindshare and awareness, a majority of business leaders have yet to begin these initiatives. The good news [...]
Posted in Business | Tagged B2B, B2C, best practices, CIO, CMO, collaboration, crm, customer experience management, Customer Relationship Management, customer relationship management (CRM), Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise collaboration, enterprise software, future of business, p2p, R "Ray" Wang;, R “Ray” Wang;, rwang0, SCRM, socbiz, social business, Social Business Software, Social CRM, Social Enterprise, social enterprise apps, social marketing insights, Social Media, social media monitoring, social technologies, SoftwareInsider |
By R "Ray" Wang on March 5, 2010
Analyzing The Demand For Use Cases In Social CRM
Since joining Altimeter Group, I’ve had the pleasure of collaborating with my colleague Jeremiah Owyang on Social CRM. On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, marketing, [...]
Posted in Business, Featured Posts | Tagged Altimeter Group, Brent Leary, collaboration, collaboration insights, crm, crowdsourced R&D, customer experience management, customer relationship management (CRM), Dion Hincliffe, early adoptions, early movers, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise collaboration, enterprise software, enterprise strategy, Erin Kinikin, Esteban Kolsky, evangelizables, extended collaboration, groundswell, hollistic approach, innovation, innovation insights, John Lovett, John Ragsdale, Josh Weinberger, marketing, Marshall Lager, near tipping points, Nenshad Bardoliwalla, Oliver Marks, Paul Greenberg, peer-to-peer unpaid armies, proacitve social lead generation, rapid social marketing response, rapid social sales response, sales, seamless customer experience, service, Social Business Software, social campaign tracking, Social CRM, social customer insights, social event management, social marketing insights, social sales insights, social service, social support, social support insights, social technologies, Software Insider, support, Susan Scrupski, VIP experience |